Any good brand knows that a presence on Instagram is no longer a simple advantage, but a necessity. Instagram TV, or IGTV, is quickly becoming another tool that marketers can use to increase brand recognition and engagement. Since Facebook’s acquisition of Instagram in 2012, the social media app has seen the addition of features that […]
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Here’s where it all comes together. Your website is the centerpiece of your marketing and branding efforts. Awesome strategies, killer tactics, a sensible budget, superior branding, intelligent goals — these all mean nothing in the modern era if you don’t have a website. Websites are expensive. Learn how to get a return on your website
Marketing with Clarity & Confidence: Your High ROI Website Read More »
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” — Sun Tzu, The Art of War Understanding the difference between marketing strategy and marketing tactics is a critical step toward turning those SMART goals you set into reality. Listen to the audio now, or read the transcript below.
Marketing with Clarity & Confidence: Analysis and Strategy Read More »
Setting goals is setting yourself up for success. Goals keep us in the moment and in the game, keep us focused on our why, keep us working when it’s not so fun, when we’re feeling that grind. But how do you set goals that actually work? How do you take them from nebulous to doable? The
Marketing with Clarity & Confidence: Setting Goals Read More »
A public relations professional is a critical component of a marketing team. They are the mediators between the customers, the investors, and the company. Press releases are their weapon of choice. Essentially, a press release is a document written for the press with details and news about the company in hopes that a media outlet
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Managing your social media accounts without any help isn’t easy to do, but hiring an assistant or a social media manager can get expensive fast. Luckily, there are all sorts of social media tools that can make your life easier and allow you to automate portions of your social media strategy. It’s critical that you
The 13 Best Social Media Tools (For Beginners and Pros) Read More »
Facebook blues got you down? An audit of your Facebook page could be just the thing to get your strategy back on track. If you’re struggling to win on Facebook, it could be more than the well-documented, continuing reduction in organic Facebook traffic (to put it simply, Facebook only shows your posts to a tiny
The Complete Facebook Page Audit — 90+ Point Checklist to Evaluate Your Facebook Page Read More »
Since the rise of Facebook, social media has changed many times, and so have the strategies that brands use. What used to be a game about who has the most followers has shifted to how much your followers engage with your brand. Instead of worrying about how many people follow your account, you should worry
When It Comes to Social Media, Double Down on Engagement (And Forget Follower Counts) Read More »
Your brand’s identity is the sum total of controllable and uncontrollable elements, and frankly, there’s only so much you can really control when it comes to branding — you can spend a lot of time on your brand, design the elements you can control, try to form an identity for your brand, but ultimately, your
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I’m going to do something a little different this week and get real with you guys — I’m going to talk about my recovery, the sober life I lead today, and how I had to develop the qualities of a good employee before I could ever hope to be employed. While today I am a functional
How Living a Sober Life Helped Me Develop the Qualities of a Good Employee Read More »