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Blog & Resources

Two women are sitting at a table in front of a laptop computer, discussing a customer IEP. The photo appears in green and black.

Give Them What THEY Need

A young woman with long hair stands in front of a group of students, giving a presentation. The students are sitting at a table and have laptop computers open. The presentation could be centered around the benefits of customer-first branding and marketing.

Customer-First Branding and Marketing—The Wrong and the Right Way

Pictured is a smiling woman working at a laptop computer at table surrounded by four chairs. She is in a cafe, working on content and branding for her business.

Their Content Changed My Mind

An overhead view of a person's desk. Their hands are visible, holding a highlighter. Next to a number of documents is a cell phone. The person may be working on an answer to the question, "What is digital marketing?"

Digital Marketing is the Foundation of Your Brand

A modern dashboard and car steering wheel baring the BMW logo is pictured, shaded in purple. BMW is a great example of why branding beats marketing.

Branding vs. Marketing: Why Branding Beats Marketing Every Time

Becoming Branding Beasts—a number of items, including a pennant, a folded T-shirt, and a book, are laid out on a wooden table. The photo has a dark blue to aqua gradient.

Becoming Branding Beasts—Big Changes at Blue Steele Solutions

Is It Time to Redesign Your Website_

Is It Time to Redesign Your Website?

A man in a white T-shirt sits in front of a laptop computer covered in stickers. He has his head resting on his left hand, looking exhausted. There is an icon representing a low battery level to the right. Burnout is a serious problem for business owners.

Burnout for Business Owners—What to Do About That Tailspin