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Blog & Resources

Marketing with clarity and confidence — marketing strategy, tactics, and why understanding the difference between the two is critical to success. Learn more.

Marketing with Clarity & Confidence: Analysis and Strategy

How to set SMART goals — marketing with clarity and confidence.

Marketing with Clarity & Confidence: Setting Goals

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Marketing with Clarity & Confidence: Understanding Your Brand & Audience

Two elevators with a purple gradient overlaid. Writing an elevator pitch is tough, but if you follow these guidelines, you'll end up with an elevator pitch that rocks.

How To Write an Elevator Pitch You’ll Actually Want to Share

A sheet of paper and a computer screen on an orange background. Writing a press release, online or offline, doesn't have to be a struggle — in fact, shorter PRs tend to be more effective. Learn more.

How to Write a Press Release Journalists Will Actually Care About

A hand with a pen pointing to a graph on a computer. SEO best practices aren't often as cut and dry as a graph and a list of data. Learn more.

SEO Best Practices for Newbies: Discarding Legends for the SEO Techniques You Need

A closeup of a variety of social media apps on a smart device — social media tools are critical for businesses and social media managers who want to juggle the plethora of social media apps available in the modern age.

The 13 Best Social Media Tools (For Beginners and Pros)

Doing a Facebook page audit will help you figure out who your target audience is and what your goals are. From small brands to big brands, this is the first step to having an effective Facebook strategy.

The Complete Facebook Page Audit — 90+ Point Checklist to Evaluate Your Facebook Page