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Four linked circles containing a monitor, a megaphone, a picture, and a notebook, are drawn in white on an orange background. These are forms of content, which is information that holds value for customers and can help make sales.

Content — The Meaning and Definition of Website Content

Three circles contain graphics, a chronograph, a message box, and a gear and wrench, pictured on a blue background. Managing your marketing projects can be a huge effort, but good management tools can simplify the process.

5 Project Management Tools and Techniques for the Modern-Day Cat Herder

A woman's hands type on a macbook. With our help, learn how to retain and engage your customers with these proven strategies.

7 Clever Customer Retention Strategies That Utilize Content Marketing

Pie chart cut into sections (also, maybe Pac Man eating a few wedges of cheese) — One basic principle of marketing is to know your audience inside and out and then to segment that audience, much as this pie chart has been segmented.

A Basic Principle of Marketing so Foundational Most Advanced Marketers Rarely Discuss It

The pen tool icon from Illustrator with a vector line being curved — there are many different programs you can you use for logo design: Here are our tips on how to work with a professional designer.

Killer Logo Design — 7 Tips to Ensure You Get the Logo Your Business Needs

A graphic of a person sits next to one of a sheet of paper with a pen on a green gradient background. The key to writing content for your website is to focus on your customers, which most marketers don't do. Don't make the same mistake, and learn how to write customer-centric content.

How to Write Content for a Website — The Huge Mistake You’re Probably Making

Two gears — when we talk about how to write SMART goals, it's often like talking about these two gears: If even one part is off, the whole system breaks.

How to Write SMART Goals That Actually Work by Following One Simple Principle

So-You're-Building-Your-Own-Website,-huh-

The Best Website Builder Is No Website Builder