Use a Buyer Persona Template to Create Better Content
Get exclusive early access to unique content in the form of monthly, actionable lessons delivered straight to your inbox.
(You can download the free starter buyer persona template below, or, if you’re serious about making the most of your personas, you can buy the Ultimate Customer Persona Template by clicking the button.)
When you’re trying to come up with content for your website and for social media, you might find you have trouble figuring out how to present your content.
You’ve got no trouble coming up with topics—maybe you have an SEO company feeding you keywords to write about—but actually writing is a struggle.
And then you find that when you write something, it seems like no one interacts with it. You just spent 2 hours of your valuable time writing a blog post, but you’re not getting the return on that investment that you expected.
One of the biggest roadblocks to creating amazing content is not knowing who you’re writing for. If you’re writing for “people who have money,” trust me, you’re doing it wrong.
We all wish that every person who has any amount of money would buy our product, that our target market is, in fact, the entire market. But that’s simply not the case.
To Really Be Effective With Your Content, You Need a Buyer Persona
A buyer persona is simply a representation of your ideal customer—the person you always hope and pray will walk through the door; your perfect client.
You can create a persona based on an actual person, or a mesh of several people, or you can even send out a survey to your customers and create a persona from the data you gather.
How does this relate to writing content for your website? Because your audience should dictate everything you write. If you don’t know who your audience is, you’re gonna have a bad time. You’re going to really struggle coming up with good content consistently, and even if you’re constantly churning out content, a lot of it will be hit or miss.
The problem you’ll run into is that if you write content for just anybody, then nobody will read it. There’s so much content out there that if what you write doesn’t resonate with someone, they’re not going to read it. And to make content resonate, it needs to be hand-crafted for a specific type of person.
The people who might actually buy your product probably fall into a very thin slice of the market, and you need to be targeting them precisely. You can’t just blast your content out there anymore (you shouldn’t be blasting content out period!)—no one will read it. But if your ideal customer comes across a blog post that seems tailor-made for them, well…
Then you’ve got ‘em hooked.
You Might Need To Fill Out More Than One Buyer Persona Template
A single buyer persona probably isn’t going to be sufficient for most businesses. You probably have multiple products and services, and each one of those is going to attract a different type of person, although some products have several potential markets, representing several different personas.
Some characteristics might be shared generally, but you’re going to have a lot of diversification amongst these people. Creating more than one buyer persona can help you get an idea of who all the people you want to sell to are, but make sure you write each piece of content with only a single buyer in mind—don’t try to make one-size-fits-all content.
Once you have your buyer persona created, you’ll have a much better idea of what to write on a specific topic. It will help you narrow the focus of each article or social media post further so that everything you write will have a higher chance of connecting with your ideal buyer and moving that person one step closer to becoming a lead or a customer.
This is what it all comes down to: If you have a buyer persona, your content is going to be more effective, and you’re going to bring in more leads and sales. Using personas can result in a direct increase in your content writing ROI.
A buyer persona isn’t something you want to try to come up with on your own either. If you’re not familiar with the concept of creating a persona, you’ll struggle at first. That’s why we made a buyer persona template for you (nice of us wasn’t it?).
If you’re ready to create some buyer personas and write better content, just click the button to get the free starter template.
If you’re really serious about this stuff, buy the Ultimate Customer Persona Template.
Ready To Kick Some Marketing Ass?
We're the partner you've been looking for.