Content Marketing

Keyword-Research-For-Newbies

Stress-Free Keyword Research for Newbies

A person is using their thumb to navigate the Instagram app on a smartphone. Tips for using IGTV are available in this post.

Learn to Use (And Dominate) Instagram TV

A sheet of paper and a computer screen on an orange background. Writing a press release, online or offline, doesn't have to be a struggle — in fact, shorter PRs tend to be more effective. Learn more.

How to Write a Press Release Journalists Will Actually Care About

A closeup of a variety of social media apps on a smart device — social media tools are critical for businesses and social media managers who want to juggle the plethora of social media apps available in the modern age.

The 13 Best Social Media Tools (For Beginners and Pros)

Doing a Facebook page audit will help you figure out who your target audience is and what your goals are. From small brands to big brands, this is the first step to having an effective Facebook strategy.

The Complete Facebook Page Audit — 90+ Point Checklist to Evaluate Your Facebook Page

When it comes to social media, engagement is far more important than pumping up your follower count. This image of a computer screen with various social media icons surrounding it reminds us that creating connections is what social media is really all about.

When It Comes to Social Media, Double Down on Engagement (And Forget Follower Counts)

Rich social media snippets can improve website traffic and social media engagement — and they're simple to set up, just as promised in this image from anyimage.io with someone creating a social media card on their computer.

How to Create Mind-Blowing, Rich Social Snippets, Like Twitter Cards (Infographic)

A woman hunched over her computer with her head in her hand. If you're spending a lot of time on your content marketing and it's still failing, here's what you might be doing wrong.

You’re Being Too Nice, and It’s Why Your Content Marketing Is Failing

Storytelling starts on paper, like the man writing in the picture above, but ends in the mind of your audience.

Storytelling and Content Marketing — Webinar

A person creates content on laptop resting on a desk. Content is one of the best tools to drive traffic to your website. It can get you closer to a sale than traditional methods, and it can improve your site traffic and sales.

Why Content Is Important and Why You Should Invest in It