Small Business Marketing Articles

Friends With Benefits: The Importance of Customer Loyalty and Customer Retention in the Modern World

The importance of customer loyalty and customer retention cannot be overstated — two blue hands shaking surrounded by three orange arrows

The importance of customer loyalty and retention cannot be overstated, especially in a saturated economy where everyone and their grandmother seems to have a business, know what they’re doing, and provide an awesome product or service at bunker-busting prices. Why is customer loyalty important? Why do we have to worry so much about retaining customers?…

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Get Your Marketing Ready to Meet 2017

This article originally appeared in the Denton Record Chronicle on January 18, 2017. Read the full article Now that the new year is in full swing, you’ve probably pulled yourself out of holiday mode and back into grind mode. Maybe you went kicking and screaming, maybe you went with a sense of relief, but you’re…

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Pay-Per-Click Basics — How to Make PPC Work for You

B2B Marketing Plan Template

If SEO and producing valuable content on a regular basis is the “long-play,” then Pay-Per-Click (PPC) Search Marketing (Google Adwords, Bing Ads, etc.) is the “short-play.” Paid search requires that you “pay to play.” The good news is that, even if you don’t know what you’re doing, you’ll get traffic coming to your site. The…

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Small Business Marketing — Is It the Right Fit for Me?

When I see a small business marketing themselves right, I get excited — sometimes, it’s so hard to pin down exactly what the term “small business” even means! “Marketing” is a pretty broad term, and it means a lot of different things to different people. The same is true for the term “small business.” Where…

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Excellent Customer Service — The Secret to Handling Customer Service Complaints When It’s Entirely the Customer’s Fault

Excellent customer service isn’t what it used to be. It’s not at all like what your parents or grandparents were probably used to receiving; it’s not even what I experienced growing up as a millennial. Modern customer service isn’t something only provided when you call or go into a business. Now, customer service needs to…

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Creating a Google Analytics Account

Creating a Google Analytics account is not nearly as straightforward as you might think, but Google Analytics is a must-have for your website — whether you’re working with us or another vendor, you’ll want to setup a Google Analytics account and connect it to your site. So what is Google Analytics? Google Analytics is people.…

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