Ready to make an impact online?
Our most successful clients have built large followings online, both on their business blogs and through email lists.
We’ll craft the perfect content strategy for your business, one that helps you reach your target audience and gives them what they want most—awesome content.
We’ll even write the content for you—and you get the final say on what gets published and what doesn’t.
A successful internet marketing strategy is built on the consistent dissemination of content your audience finds valuable, no matter what channel you distribute through.
Many Different Channels—One Unique Strategy for Your Business
Though your content can be distributed through a wide variety of channels, we follow the same process to determine your content strategy.
First, we determine your audience and solidify branding decisions. Then, we discover the true purpose of your content, come up with a plan for distribution, and put everything into action.
You can’t write anything until you know who you’re writing for.
(Well, you can, but it won’t be very useful for them).
We’ll help you determine who your ideal clients or audiences are and what kind of content would help them most.
Though we’ll spend a little time talking traditional branding elements for your content (colors, logo, etc.), what we really want to find out here is your voice.
What voice do you want to speak to your audiences in? What kind of tone best represents you and your brand? What matters most to your brand, and what personality do you want to come across through your content (to help your audiences connect to your business)?
Content is great, but if you’re just creating content for the sake of creating it, you might not be making effective use of your time.
We’ll help you figure out goals and jobs for your content, ensuring that you’re not wasting precious time on content that’s not going to benefit your business.
Writing and Designing
Now that you know who you’re writing for and why, it’s time to get right into it.
We handle the grunt work for you—everything from research and planning to writing and designing the actual content. Our team will interview you on pieces of content to make sure your voice doesn’t get lost, and we’ll let you edit every document before it goes out.
Or if you prefer, we can handle everything—the choice is yours!
Now that we’ve got this amazing content ready to go, it’s time to figure out how to serve it to your audience. We’ll come up with a detailed plan that considers email marketing, blogging, social media, and other channels for distribution of your content.
You’ll get the right pieces of content to the right people at the right time.
Let’s Make It Happen
Creating content is an involved process, and it usually takes months to build up momentum.
However, we’ve seen brand new websites grow to 5000+ visitors a day through a targeted content strategy.
It works—let’s make it work for you.
Schedule a project review, and we’ll find the content strategy that works best for you.