According to the Small Business Administration, 44% of small businesses (those with fewer than 50 employees) don't even have a marketing plan.
And only 23% of small businesses actually have marketing goals that they track and feel they are regularly meeting.
It’s impossible to grow a business without a plan.
THE PROBLEM — MOST PEOPLE MARKET THEIR BUSINESS RANDOMLY, WITHOUT A CLEAR DIRECTION
Most businesses don’t become large, successful organizations overnight — they require a marketing strategy, paired with clear, achievable goals, to grow. Marketing without a reason, trying random ideas here and there, leads nowhere. A random strategy is no strategy at all.
However, you can’t create a strategy, or even goals, until you know the existing state of your business and your marketing. Effective strategies and achievable goals have to flow out of existing efforts, opportunities, and challenges.
If you don’t know the current state of your business and your marketing, you can’t create a strategy or set meaningful goals.
YOUR MARKETING SOLUTIONS START WITH AN ANALYSIS
This is one of the major reasons that expensive, time-consuming marketing solutions fail. A brochure is worthless if you don’t have a strategy behind it, paid ads on Facebook will do nothing but drain the bank if there’s not a proper marketing structure supporting them.
That’s why all our clients start with the marketing analysis. We’re not just going to build you a website if it’s not your best opportunity. We want to take a look at what you have before we recommend a path.
THE SOLUTION — LEARNING WHERE YOUR GREATEST OPPORTUNITIES LIE
The marketing analysis gives you a clear picture of your current marketing efforts — what’s working, what’s not, and where opportunities for growth might be hiding.
Your marketing analysis starts with a consulting session to gather information about your business, your customers, your goals, and what your current marketing and business development setup looks like.
Our entire team then goes to work, digging deep into every single aspect of your business and your marketing efforts, both online and offline.
A DETAILED REPORT TO GUIDE YOUR MARKETING EFFORTS
You then receive a detailed report that looks at what you’re doing right, where your time might be better spent, and opportunities you might be missing. Your report is filled with measurable, actionable marketing tactics that you can put to use right away.
Once your marketing analysis is complete (typically about 2 weeks), we meet with you again to review our findings and highlight the top action items.
At that point, we can discuss marketing solutions, like print collateral, websites, social media advertising, and more.
Your brand, audience and business goals are the driving forces for everything in the marketing analysis.
- Brand & Audience — a concise statement of your brand persona; who you are, what you stand for, and a definition of your ideal audience
- Goals — short and long-term review of your specific targets and goals
STOP MARKETING AT RANDOM — GROW YOUR BUSINESS WITH CONFIDENCE
Once you know precisely where you stand, you’ll be able to market your business with confidence, knowing your efforts aren't wasted, aren’t trial-and-error, and are the best possible use of your resources.
Fill out the form, and we’ll get back with you in 24 hours with more information on the marketing analysis.