Carie Boyd's Prescription Shop needed help, and they needed it fast. For this project, we created a logo, product catalog, business cards, website, posters, and banners.
CLIENT
Carie Boyd's Prescription Shop
DATE
September 2016
SKILLS
Project Management
Print Management and Procurement
Content Writing
Content Editing
Print Design
Web Design
Responsive Website Development
Promotional Item Design
The Problem
When Carie Boyd’s Prescription Shop approached us, they had a major deadline looming. They’d signed on as THE top sponsor for one of the largest conferences in their industry, and they needed do more than just show up…
They needed to dominate that conference.
They’d been mulling over a rebrand for some time, and this seemed like the perfect opportunity. They’d be able to burst into the conference with confidence, impress their potential new customers, and walk away with a book full of leads.
There was just one teensy little problem…
They needed an ENTIRE rebrand in about two months (yikes!).
Fortunately for them, quick turnarounds are a little specialty of ours 😀
THE BLUE STEELE SOLUTIONS
We began with a complete business marketing analysis, digging deep into all of Carie Boyd’s marketing and branding efforts.
We also interviewed their entire team, focusing especially on their brand/audience/goals, their vision for the looming rebrand, and the specific requirements of the upcoming conference.
We knew from the start that this was going to be a heavy workload because of the compressed schedule, so we gathered information quickly and jumped right into the rebrand.
Here’s what we did for them:
- Designed a new logo
- Designed and built a new website
- Wrote and designed a 24-page product catalog
- Designed new business cards
- Designed 3 distinct 6-foot-tall banners
- Created a design for multiple promotional items
- Managed printing and procurement process for all print collateral, promotional items, and video from other firms
The best part for Carie Boyd’s? They didn’t have to manage a thing.
Here are just a few of the items we created for them
We took the burden of managing multiple vendors, deadlines, and projects on ourselves, allowing Carie Boyd’s to get on with the business of running their business, without leaving behind their unique voice or expertise.
They didn’t have to deal with all the other companies who printed or procured the items we designed, they didn’t have to worry about not getting something on time, and best of all, they still had all the input and control they wanted, allowing them to ensure their final products were precisely what they envisioned.
We just handled the annoying stuff 😀
They walked into the conference prepared, confident, and professional. They walked away with a complete rebrand, a suite of brand new marketing collateral, and the tools necessary to elevate their business to the national stage.
Ready to completely rebrand your business? Be like Carie Boyd’s and start with a business marketing analysis:
Subscribe and get a free copy of our latest Content Marketing webinar plus we'll send you our 6-week email course Marketing with Clarity & Confidence.
You’ll start receiving emails every week with great lessons, business templates, workbooks, interviews with some of the smartest people we know and maybe a little fun stuff thrown in along the way.
Welcome to the club.