We don’t often get to design a logo for a new business, so this was a fun one — new business logo design is more art than science, and, when you throw in a branding board, things start to get exciting.
THE BLUE STEELE SOLUTIONS
There’s nothing simple about appealing to multiple audiences—you always run the risk of appealing to no one. However, when managed properly, it’s certainly possible. We began with Venetta’s vision.
She had a good idea of the color scheme she wanted—in fact, she was inspired by her recent nail appointment to pick a palette! (If picking your color palette from your nail polish isn’t the most spirit-of-the-wedding thing I’ve ever heard of, I don’t know what is).
We already knew before we even started that Venetta was awesome—this was gonna be a fun project.
The colors she brought in were mostly primary and secondary—a blue, a dark blue, a red, and a yellow—and they gave us the perfect place to start. We sat down with her and started to talk branding—and we learned very quickly that her brand was about as far from corporate as you could imagine.
She wanted something that was fun, fresh, and playful, something that brides and grooms alike would find appealing, something young, hip, and totally opposite of the traditional wedding.
THE BRANDING BOARD
As you can see from the initial concept, we fell in love pretty quickly with a particular style, something more along the lines of a comic book than a corporate pitchbook.
But that doesn’t mean style goes out the window—the minimalism fad is all the rage these days, but that will fade eventually, and all that will remain are logos that are unique, that stand out.
And that’s exactly what we gunned for—something with a feminine slant that still appealed to the masculine side.
After showing our initial concepts to Venetta (which she obviously loved), we went back to the drawing board (literally) for round 2. Two logos especially spoke to her, so we tried a variety of combinations, as you can see from the process image above.
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