THE BLUE STEELE SOLUTIONS
We began with the logo, which needed to be fresh, modern, and professional. Their old logo was a different style, and it was more suited to the type of business they had started as, rather than the type of business they had become.
We came up with something streamlined and subtle, something more suited to a the owners’ vision for the future of Perfect Finish Landscaping. We used a unique combination of colors and shapes to keep ties with the old business, which was strictly landscaping, while boldly rushing forward into the new business with its expanded suite of services.
With the logo in place, Perfect Finish Landscaping needed a style guide for the rest of their marketing based on the new logo, a simple document they could easily access as new marketing and branding pieces were created over time. So we built them a simple style guide that delineated both colors and typefaces.
With the building blocks in place, the rest of the branding package could follow a straightforward process. We designed both business cards and letterhead that featured the new image in a hushed, subdued manner, allowing the power of the logo to speak for itself.
Finally, we created a modern design for their website’s homepage, something that reflected the new subtle professionalism they wished their brand to portray. We packaged this design neatly and sent it to them, to be implemented at their convenience.