CLIENT
Baker and Lewis
DATE
December 2020
SKILLS
Website Design
Logo Design
THE PROBLEM
The team at Baker & Lewis needed a logo and website that clearly differentiated them from other recruiters in the SBA Loan space.
THE BLUE STEELE SOLUTIONS
Baker and Lewis is all about putting the right people in the right seats. As recruiters specializing in the SBA Loan market, they wanted a logo design that differentiated them from the typical stuffy, boring, cookie-cutter recruiting firms.
The clients shared their favorite "green chair" photo with us. It quickly became the focal point of their branding. We created a logo that represents their commitment to carefully placing candidates in the right seats playing off of the green chair.
Then, we went on to tackle their website. We helped them craft the right messaging through a series of content consultations, then designed a truly unique website.
The result is a recruiting website like no other. It clearly states the problems they solve for their clients and positions them as a unique recruiter in their market.
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