Paragon Healthcare is a market-leading specialty infusion provider, but their website wasn’t leading much of anything.
Their website was aging, and as they had grown over the years, it became more and more apparent that the website, which had carried them so far and really pulled its weight for a while, couldn’t carry them any farther.
The problem was this: Their website was originally created as part of a minimum-viable-marketing effort. They just needed something in place, once upon a time, to show the world that they existed and help customers and providers easily find contact info.
But Paragon had grown over time, and that growth meant the needs of their customers had changed. Providers needed a way to access a suite of services, order products, and participate in trials, customers needed a way to request appointments and fill out forms, and everyone needed a way to access and research the various services and products provided.
It was time for an upgrade.
They needed some digital marketing help and they needed it fast. It was time to take their website into the 21st century, to match the incredible, innovative work they do every day with an incredible website.