Your website is the center of all your marketing efforts.
Your goal with marketing tactics like SEO or PPC ads or social media ads is always to get someone to go to your website so they can become a lead or make a sale.
But it’s not the design of your website that pushes someone to make a decision on whether they’re going to take the action you want them to take.
It’s your content.
Let’s Face It — Most Website Content Sucks
Unfortunately, most content on most small business websites just…
Sucks.
It doesn’t do the heavy lifting that it’s supposed to do.
The goal for your website content is to convert visitors into leads and sales.
It needs to make the reader really want to click that button and take the next step.
Content like that?
It’s just hard to write.
Especially if you have no idea what you’re doing.
Unfortunately, we see this problem over and over:
Business owners want to write their own content to save a little cash.
They’re shooting themselves in the foot.
Because that content just doesn’t convert like it needs to.
Maybe you’re writing content for your website that hasn’t been launched yet.
Or maybe you just need to give your content a refresh.
Thankfully, you don’t always need an expert to write your own content the right way.
Sometimes, all you need is a guide.
A Content Writing Course That Helps You Write Rockin’ Content
If you have the right framework, you can write website content that does what it’s supposed to do.
We put together a content writing course that shows you in 2 weeks how to overhaul your content and get more leads and sales from your website.
