The Starter Buyer Persona Template — Your Ticket to Awesome Marketing
Buyer personas are what separate the real marketers from the people who are just dabbling.
They’re one of the best ways for you to ensure that you’re creating marketing for a specific segment of your market (and not just, “for all those people with money.”)
Once you’ve filled out your template, spent some time trying to empathize with your audience, and considered how your brand can meet their needs, you’ll be more prepared to create content for them, to consider the best marketing tactics to reach them, and maybe, just maybe, you’ll be able to improve YOUR sales.
Whether you are just starting out with your business or you’ve been plugging along for years now, taking the time to develop (and continually refresh) customer personas is a practice that will pay off in more focused marketing, stronger connections with your client base, and, ultimately, increased sales.
Remember, this is just the starter version — to really dig in deep, you’re going to want to download the Ultimate Customer Persona Template. It uses a completely different method to segment your audience than this template, a method that’s been so successful for us that we just had to build something better.
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