Starter Buyer Persona Template – RD
(Just FYI — as you might have guessed, there is a much more advanced version of the Buyer Persona Template. It’s called the Ultimate Customer Persona Template. Click the button to check it out.)
The goal of the Starter Buyer Persona Template is to help you get into the mind of your customers, the folks who are the soul of your business. You need to think the way they think, to get into their heads and consider their goals, their needs, and their desires.
What’s the point of a buyer persona? Why bother to make one of these things?
I would counter your question with another — do you want your marketing to work sort-of-kind-of-not-too-bad-ok-I-guess…
Or do you want your marketing to blow your target market out of the water, to make their minds explode with the awesomeness that is your product or service?
The Starter Buyer Persona Template — Your Ticket to Awesome Marketing
Buyer personas are what separate the real marketers from the people who are just dabbling.
They’re one of the best ways for you to ensure that you’re creating marketing for a specific segment of your market (and not just, “for all those people with money.”)
Once you’ve filled out your template, spent some time trying to empathize with your audience, and considered how your brand can meet their needs, you’ll be more prepared to create content for them, to consider the best marketing tactics to reach them, and maybe, just maybe, you’ll be able to improve YOUR sales.
Whether you are just starting out with your business or you’ve been plugging along for years now, taking the time to develop (and continually refresh) customer personas is a practice that will pay off in more focused marketing, stronger connections with your client base, and, ultimately, increased sales.
Remember, this is just the starter version — to really dig in deep, you’re going to want to download the Ultimate Customer Persona Template. It uses a completely different method to segment your audience than this template, a method that’s been so successful for us that we just had to build something better.
Complete the form below to download your template. You should also add yourself to our mailing list to get more awesome content like this in the future.
About Blue Steele Solutions
We are a digital marketing agency focused on generating leads and increasing sales for our clients through stellar branding, impactful websites and content marketing.
If you're looking for a partner to help you meet your marketing goals or you have a project that needs an expert touch, let's talk.
Your brand isn't just a pretty color palette or great typography.
Your brand is the story you want the world to know, the story about who you are, what you stand for, and who you serve.
First, we start with your business marketing analysis, breaking down your brand and your marketing to discover where the best opportunities to tell your story lie.
Then, we'll help you develop that story and present it to the world in the an impactful way.
Website Design & Development
Everyone knows they need a website, but you want a site that's more than flashy features and pretty graphics.
Our unique approach to website creation focuses on taking a step back, analyzing your marketing, and delivering a website that speaks to your ideal audience, all while helping you achieve your business goals.
We then build a website geared to support your goals and grow your business (while still looking really great, if we do say so ourselves).
Email Marketing, Blog Writing, & Content Creation
You've probably heard the phrase "Content is King." What you have on your website, in your brochure, on your social media accounts — that’s what people are interested in.
They don’t care (as much) about a beautiful design — they care about what you have to say.
So many of us spend hours and hours every day consuming content online. Reading articles, watching videos, checking emails — content dominates our daily life.
The downside? Writing isn't the easiest task for most people, and it's downright time consuming.
We take that burden off your shoulders.