TechMill Denton recently interviewed our founder and CMO Heather Steele about how she made the transition from a trained
technical writer to the owner of a successful marketing company, how we help small-to-medium-sized businesses to get their marketing back on track, her favorite marketing apps and tools, the importance of reaching out to your network and meeting new people, advice for people who want to start their own business, the importance of recurring revenue, building great client relationships, and, well…
You’ll have to listen to the podcast to find out!
(Ok, ok—I’ll make some of this easy for you. I included a little summary of the first bit of the interview, but if you want to get into the marketing meat of the interview, you’ll just have to listen to it).
“A Strong, Independent Marketing Woman”
Heather Steele’s Transition From Technical Writing Student (and Real Life Technical Writer) to Marketer, Business Owner, and CMO
Heather’s beginnings in the WordPress world began back in high school, when she spent her free time tinkering with HTML and CSS and building small websites. After a short stint as a pre-vet major, she decided that technical writing seemed like a more appropriate use of her skills (not to mention easier on the bank account).
In the technical writing program at UNT, which at the time was still under the English Department, Heather learned the fundamentals of communication and writing: How to identify an audience, how to choose a method of communication specific to that audience, and how to communicate clearly and effectively with that audience.
Though she had always dreamed of owning her own business (admittedly, for a while there, it was her own veterinary business), that dream would have to await a particular set of circumstances before it could come to fruition. After several highly instructive jobs in the marketing arena, the time finally came to strike out on her own.
And Denton seemed like the only logical place to do it. Sure, she might have already owned a home there, but it was more than that—Denton offers a unique blend of educated talent (those two universities help), established and savvy business folk, pro-business government, and a tech-business orientation that made it seem like just the place for a marketing firm with ambitions to change how small businesses look at marketing.
Want to Learn More?
Then listen to the podcast! (Psst, it’s at the top… maybe you missed it 😉