Using Twitter the Right Way

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Like I mentioned in my last post, I’m fairly picky about who I follow on Twitter, this is especially true when it comes to companies. I find that following a company on Twitter is generally more annoying than it is useful.

This is a real shame both for consumers and the businesses who abuse Twitter. So often you see a generic auto-reply sent out when you follow someone new. The auto-reply can be done right, but so often its not. (Here’s one example of how I think you can do it right http://neo1seo.com/tweeple).

So as a marketer and someone who appreciates the possibilities associated with Social Media, I love when I see a company who’s really using it the right way.

Today I noticed a tweet about the new Sprout Builder logo so I decided to throw a message out there and let the folks at Sprout know how much I like it. Less than 30 minutes later I got a direct message back:

hey, thanks for the kind words about the new logo. we are excited to have an awesome creative director/internal designer guiding our brand

Way to go guys and gals at Sprout. Its no surprise to see you’ve got it together, but still awesome to see!

Heather Steele

After almost a decade of marketing in a corporate setting, she tired of being a corporate cog and decided to go it alone, bootstrapping a business based on one simple principle:   Partnership.   Follow her on Twitter @heathersteele03, LinkedIn, or our blog to learn how to turn your business into a beast.

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