Like I mentioned in my last post, I’m fairly picky about who I follow on Twitter, this is especially true when it comes to companies. I find that following a company on Twitter is generally more annoying than it is useful.
This is a real shame both for consumers and the businesses who abuse Twitter. So often you see a generic auto-reply sent out when you follow someone new. The auto-reply can be done right, but so often its not. (Here’s one example of how I think you can do it right http://neo1seo.com/tweeple).
So as a marketer and someone who appreciates the possibilities associated with Social Media, I love when I see a company who’s really using it the right way.
Today I noticed a tweet about the new Sprout Builder logo so I decided to throw a message out there and let the folks at Sprout know how much I like it. Less than 30 minutes later I got a direct message back:
hey, thanks for the kind words about the new logo. we are excited to have an awesome creative director/internal designer guiding our brand
Way to go guys and gals at Sprout. Its no surprise to see you’ve got it together, but still awesome to see!