Branding Articles

10 Graphic Design Rules You Should Never Break

What is content marketing? Hand holding a gift of paper and pen.

In the world of fine art and graphic design, rules are often bent, or even broken. It’s encouraged. Breaking the rules is considered to be edgy, unique, and forward-thinking. With the career field of graphic design becoming more accessible in recent years, everyone wants a piece of the pie. Unfortunately, most newcomers to the design…

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Brand Yourself — Personal Branding for Business Owners

Brand Yourself — Outline of a person's head, brackets for coding, WordPress logo, briefcase

At some point in your career, someone has probably talked to you about how to brand yourself, how personal branding is this incredibly important thing that everyone is doing these days, how, if you’ve built a business and are trying to grow, it’s not something you can ignore. Or is it? Personal branding, just like…

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Vector vs Raster: What File Type is Right for Your Project?

When it comes to the age-old battle, vector vs raster, the truth is that neither wins — the type of file you choose depends on your needs — six orange desktop file icons with different file type names arranged in two rows of three

Vector vs Raster — it’s a battle for the ages and one of the greatest struggles that many graphic designers (and many ordinary people) face when it comes time to create some graphics for their marketing. (If you’re working on your logo and struggling to build your brand, the Brand Persona Template is exactly what you need…

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7 Characteristics of Successful Brands That You Can Learn From

What are the characteristics of successful brands? Let’s back up a bit and think about what your brand was created to support. Your product or service. You’ve got one, or you wouldn’t be here. You’ve got one that can really help people, one that can make a real difference in people’s lives. Unfortunately, the word is…

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The Basics of Personal Branding — Why You’re Already a Brand

Ready to learn the basics of personal branding? (PSSST! Scroll down to view the video) Personal branding is a complicated, ever-changing subject, but there’s one truism that’s held over the years — your personal brand already exists. Whether you know it or not.   While we could wax philosophic for hours on end about the…

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How to Choose a Website Designer

How to Choose a Website — A blue laptop with an orange paintbrush

The pain of figuring out how to choose a website designer is something near and dear to my heart. I know it well — and I know what you’re going through. Figuring out how to choose a website designer can be frustrating (especially when you’re not sure where to start). From the moment you consider…

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