Branding Articles

The Complete Guide to Brand Identity and Brand Design

Creating a design for your brand identity is tough, but you can't create marketing and print materials, like the letterhead and business cards pictured here, without a consistent brand identity

Your brand’s identity is the sum total of controllable and uncontrollable elements, and frankly, there’s only so much you can really control when it comes to branding — you can spend a lot of time on your brand, design the elements you can control, try to form an identity for your brand, but ultimately, your…

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10 Graphic Design Rules You Should Never Break

What is content marketing? Hand holding a gift of paper and pen.

In the world of fine art and graphic design, rules are often bent, or even broken. It’s encouraged. Breaking the rules is considered to be edgy, unique, and forward-thinking. With the career field of graphic design becoming more accessible in recent years, everyone wants a piece of the pie. Unfortunately, most newcomers to the design…

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Brand Yourself — Personal Branding for Business Owners

Brand Yourself — Outline of a person's head, brackets for coding, WordPress logo, briefcase

At some point in your career, someone has probably talked to you about how to brand yourself, how personal branding is this incredibly important thing that everyone is doing these days, how, if you’ve built a business and are trying to grow, it’s not something you can ignore (and note that this is different from…

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Vector vs Raster: What File Type is Right for Your Project?

When it comes to the age-old battle, vector vs raster, the truth is that neither wins — the type of file you choose depends on your needs — six orange desktop file icons with different file type names arranged in two rows of three

Vector vs Raster — it’s a battle for the ages and one of the greatest struggles that many graphic designers (and many ordinary people) face when it comes time to create some graphics for their marketing. (If you’re working on your logo and struggling to build your brand, the Brand Persona Template is exactly what you need…

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7 Characteristics of Successful Brands That You Can Learn From

What are the characteristics of successful brands? Let’s back up a bit and think about what your brand was created to support. Your product or service. You’ve got one, or you wouldn’t be here. You’ve got one that can really help people, one that can make a real difference in people’s lives. Unfortunately, the word is…

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