Branding Articles

10 Marketing Lessons from Apple (in Fancy Infographic Form)

10 Marketing Lessons From Apple — a stylized flat design image of steve jobs next to the text "10 marketing lessons from apple"

If you’re in desperate need of some marketing inspiration, look no further than tech giant Apple Inc.—the ultimate marketing role model. When it comes to content marketing, no one does it better than Apple. What’s the secret behind Apple’s hugely successful marketing campaigns? For one, Apple’s marketing strategy relies on the effortless power of minimalism…

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The Complete Guide to Brand Identity and Brand Design

Brand design and brand identity start at the drawing board, like the pen and paper and ink pictured here, but they end in the minds of your customers.

Your brand’s identity is the sum total of controllable and uncontrollable elements, and frankly, there’s only so much you can really control when it comes to branding — you can spend a lot of time on your brand, design the elements you can control, try to form an identity for your brand, but ultimately, your…

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10 Graphic Design Rules You Should Never Break

A pair of sheets are displayed on a page with a blue gradient background. The sheets portray the rules of graphic design, which are as important to branding as anything else and can set you apart from other competitors.

In the world of fine art and graphic design, rules are often bent, or even broken. It’s encouraged. Breaking the rules is considered to be edgy, unique, and forward-thinking. With the career field of graphic design becoming more accessible in recent years, everyone wants a piece of the pie. Unfortunately, most newcomers to the design…

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Brand Yourself — Personal Branding for Business Owners

Brand Yourself — Outline of a person's head, brackets for coding, WordPress logo, briefcase

At some point in your career, someone has probably talked to you about how to brand yourself, how personal branding is this incredibly important thing that everyone is doing these days, how, if you’ve built a business and are trying to grow, it’s not something you can ignore (and note that this is different from…

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Vector vs Raster: What File Type is Right for Your Project?

When it comes to the age-old battle, vector vs raster, the truth is that neither wins — the type of file you choose depends on your needs — six orange desktop file icons with different file type names arranged in two rows of three

Vector vs Raster — it’s a battle for the ages and one of the greatest struggles that many graphic designers (and many ordinary people) face when it comes time to create some graphics for their marketing. (If you’re working on your logo and struggling to build your brand, the Brand Persona Template is exactly what you need…

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7 Characteristics of Successful Brands That You Can Learn From

A laptop sits on a cluttered desk with analytics and metrics strewn about the screen. Marketers know how important branding can be; understanding what you're doing wrong or right is the first step to a successful marketing plan.

What are the characteristics of successful brands? Let’s back up a bit and think about what your brand was created to support. Your product or service. You’ve got one, or you wouldn’t be here. You’ve got one that can really help people, one that can make a real difference in people’s lives. Unfortunately, the word is…

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