Business Marketing Articles

A woman's hands type on a macbook. With our help, learn how to retain and engage your customers with these proven strategies.

7 Clever Customer Retention Strategies That Utilize Content Marketing

January 25, 2018
Pie chart cut into sections (also, maybe Pac Man eating a few wedges of cheese) — One basic principle of marketing is to know your audience inside and out and then to segment that audience, much as this pie chart has been segmented.

A Basic Principle of Marketing so Foundational Most Advanced Marketers Rarely Discuss It

January 11, 2018
A graphic of a person sits next to one of a sheet of paper with a pen on a green gradient background. The key to writing content for your website is to focus on your customers, which most marketers don't do. Don't make the same mistake, and learn how to write customer-centric content.

How to Write Content for a Website — The Huge Mistake You’re Probably Making

December 31, 2017
Two gears — when we talk about how to write SMART goals, it's often like talking about these two gears: If even one part is off, the whole system breaks.

How to Write SMART Goals That Actually Work by Following One Simple Principle

December 21, 2017
Three emojis, a graph, and some content on a clipboard — B2B content marketing requires the realization that, just like these emojis, B2B customers have emotions too :P

B2B Content Marketing vs. B2C Content Marketing — Content for Human Beings

December 7, 2017
A light bulb in blue and three connected dots — Social Media Marketing for Manufacturing Businesses

Social Media Marketing for Manufacturing Companies

November 16, 2017
Lessons for Success 1

Lessons for Success From My 7-Year-Old Son — Don’t Steal the Bacon

September 28, 2017
Industrial marketing strategy

Industrial Marketing Strategy — Make Your Content Work Harder

September 21, 2017
industrial website design wrench and webpage

Industrial Website Design — This Ain’t Your Daddy’s Website

September 14, 2017
Marketing Problems — Outlines of gears, crossed swords, people

7 Marketing Problems Every Business Runs Into (and 3 Solutions to Avoid Them)

August 17, 2017