Marketing Strategy

Two women are sitting at a table in front of a laptop computer, discussing a customer IEP. The photo appears in green and black.

Educating Your Customers—The Customer IEP

Marketing with clarity and confidence — marketing strategy, tactics, and why understanding the difference between the two is critical to success. Learn more.

Marketing with Clarity & Confidence: Analysis and Strategy

A person works diligently studying graphs and taking notes. Learn how to measure the efficiency of your marketing efforts by focusing on the data that means the most.

Measuring Marketing Efficiency Is Only the Beginning