What is mobile marketing automation and how might it impact your company? Let’s break it down.
You’re likely already aware of the importance of great content, the move towards mobile, the value of automation.
Combined, these marketing tactics are taking the brand-consumer relationship to a whole new level.
Automated campaigns are being used by companies to improve their ability to reach new leads and customers with personalized marketing messages, to deliver them valuable, relevant content on their mobile devices (where they spend most of their time anyways), and to do so without using up your precious time.
As companies work to expand their reach, they need tools that can help them produce higher quality inbound marketing content and get that content into the right hands.
One innovative new method of marketing is mobile marketing. It gets your message in the hands of your consumers in a way you never could before — into their mobile devices.
Mobile Can Help You Reach Your Customers More Effectively
Your customers browse their phones for hours nearly every day, according to recent research by Pew. No matter what this says about the state of the nation, the truth is this — mobile marketing is a large and growing opportunity for marketers.
The average American adult owns a smartphone and is more likely to use their phone for internet browsing than a laptop or desktop — and this only gets worse for younger generations.
This means mobile platforms are ideal ways to get messages right into the hands of your target audience — it also means that a failure to optimize your content for mobile is likely to turn away your interested leads.
Don’t underestimate the power of using SMS mobile marketing to connect with your users in a direct way that is unlikely to be ignored. Compared to email, you have a significantly higher chance of getting your message opened and read.
Automated Content Eases Your Load
If you are a marketer or have a marketing team that works on your branded content, you know that there are a lot of menial tasks that could be automated to save a lot of time, and mobile marketing is no different.
For instance, your mass SMS service can be set up to send out the latest coupon to those contacts who come within a certain radius of your brick and mortar location.
Another example: setting up SMS messages to go out for abandoned cart reminders. By automating this portion of the experience, you ensure your leads receive your message without having to run the whole thing by hand.
Use Automation to Free up Time for Increased Individualization
Your customers will like the timely response of automated content that closely fits their point in the buyer’s journey, but your team should still be reaching out to help with sales and customer service in individualized ways.
You should use the free time saved by automating content to support your customers as soon as possible, answering any questions they may have and helping them move down the funnel.
The faster you can respond to questions with helpful information, the faster you will win over your customers and show them your brand’s dedication to excellence.
Ensure Your Website Supports Automation
You need information from your contacts for segmentation. Without good data, your contacts will all get the same messages and you won’t know when you can send special messages based on their activity or location in the buyer’s journey.
A good website is important for drawing in new leads, effectively directing them towards conversion, retaining qualified leads, and bringing back customers for additional purchases in the future.
The website is the face of your brand, and you need to make sure it’s set up to impress your consumers and support your mobile marketing automation efforts.
