Getting the Most out of Your Google Analytics Account — Digging Deep with Jason Knill of Thought House and WordImpress


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Google Analytics is one of the most useful, valuable, and confusing free tools out there for small business owners and marketing managers — but getting the most out of your Google Analytics account can be the difference between website success…

And website failure.

Google Analytics—Digging Deep


Without a tool like GA, it’s like you’re marketing with a blindfold on — you can feel that you’ve made changes, but you have no idea what those changes look like. You know you’ve done something, but you have no clue what that something is—is it effective? Is it valuable? Is it doing what it’s supposed to do?

Is it making people made?

You Don’t Have to Be a Data Analyst to Find Out What’s Going on With Your Website

And you don’t have to invest a ton of time into learning Google Analytics to become an expert at it.

In this episode of the Brown Bag Business Chat, I interviewed Jason Knill, part owner of two of our favorite businesses: Thought House and WordImpress (creators of Give, that awesome plugin that made it possible for me to help my friend Thom).

Jason has been described as a, “Google Analytics Ninja” — and boy is he ever! It’s so easy to get involved with Google Analytics and get overwhelmed—to have no clue what all the data means (or what you’re supposed to do with it).

Even getting it set up can be tough! That’s why we created a Google Analytics walkthrough to show you exactly how to set up your account—check it out here.

But, once you get past the set up phase, there are a few key areas you need to focus on—data that are more valuable to you and your business, tools within Google Analytics that give you the most bang for your buck.

Watch the video to learn where you should be spending your time (and how Google Analytics can help you not just look into the past, but predict the future).

Want to learn more about Jason Knill and his various enterprises? Here’s how you can connect with him.

Twitter: @JasonPKnill

WordImpress: Facebook, Twitter

Thought House: Facebook, Twitter, LinkedIn

Oh, and here are those Google Analytics resources I promised you.

An article about the basics of Google Analytics.

A video on how to move beyond the basics of Google Analytics.

Adam Fout

Adam Fout is an addiction / recovery / mental health blogger at and a speculative fiction / nonfiction writer. He has an M.A. in Professional and Technical Communication and is a regular contributor to Recovery Today Magazine ( He has been published in Flash Fiction Online, superstition [review], and J Journal, among others.

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