The Denton Chamber of Commerce needed help in a big way.
Denton Chamber of Commerce
New Brand Development
THE BLUE STEELE SOLUTIONS
We went to work, knocking out problems left and right. There were more than a few items on the list, so we set about creating them one by one.
Denton is iconic, but there’s one icon that stands out above the rest.
When people think of Denton, they think of the courthouse. It towers above everything else in the area and makes an impression on all who see it.
It’s in the chamber logo, and it needed to be in this logo.
And hey! There it is! Hidden right in the sole of the shoe.
The logo needed to be fun, fresh, Denton-y, and run-centric. Incorporating all those things took some out-of-the-box thinking, but we burned that stupid box a long time ago, so knocking it out quick was a snap.
Logos are critical touch points for any brand — once we’d created the logo (along with the associated colors and typefaces), we could start thinking about the website.
THE BEGINNING OF A TRADITION
Starting annual events is a tough business, but everyone agreed that the Denton Means Business 5K Fun Run was a huge success.
Not only did it drive new fans to the UNT football game, but it also brought awareness to the Denton Chamber of Commerce while helping out the community.
And all in a handful of weeks.
Success? We think so.
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