We love Five Star Ortho, really we do, but their website was a hot mess by the time we got to it.
This was no surprise to them—they knew for a while that they needed to update their website.
They had a few major problems.
THE BLUE STEELE SOLUTIONS
While Five Star Ortho had a wealth of content for us to use on their website, it was up to us to organize said content in a way that made sense.
As we always do, with the audience problem, knowing that everything else would follow—a beautiful website targeting the wrong people is wouldn’t be much use to Five Star Ortho.
We created a homepage that explained clearly what Five Star Ortho does and who they do it for, with images that speak directly to their target audience.
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