B2B Marketing Plan Template


Two people shake hands under a text box that says, "marketing plan template." The image has a blue gradient. The marketing plan template can help you achieve all your marketing goals, with information on branding, web design, and content creation.

Our Marketing Plan Template, which can be used for a B2B or B2C business, will help you plan a series of marketing tactics to achieve your marketing goals. Now, keep in mind, this is just a template, not a guide.

The Marketing Plan Template isn’t going to hold your hand through the entire process, it’s not going to make decisions for you, it’s certainly not going to do the writing work that’s so critical to a successful marketing plan…

However, it is going to provide you with the tools you need (if you have a good idea of how marketing plans should work) to grow your business, to figure out, precisely, how you’re going to bring in more leads, more sales, and ultimately, grow your business.

If you think you need something a little more comprehensive, check out our marketing strategy ebook (in PDF form), Analyze Your Marketing — 13 Steps to a Clear Marketing Strategy.

Get the Marketing Strategy PDF

Read More About the B2B Marketing Plan Template

The Marketing Plan Template (B2B and B2C) — Increase Reach, Awareness, Leads, Sales, and More

The purpose of any marketing plan is to increase something — awareness, leads, sales, website traffic… the list goes on and on.

Once you have your goals in mind (like 15 extra leads a month, 20% increased conversion of contact form inquiries, or an increase in new business of 10% each year for 3 years), then you can start looking at tactics. Tactics are the methods by which you turn goals into reality.


That’s what this Marketing Plan Template will do — though it won’t help you come up with goals or your overall strategy (you have to do that yourself or use the marketing strategy ebook), it CAN help you plan out the specifics of how you’ll reach your goals.

You’ll want to spend some time considering your goals before you ever open this template. If you don’t have some very clear goals or an overarching strategy to reach those goals, your tactics will end up being a waste of time.

Fill out the form to download your Template.

Or, if you think you need some guidance in this endeavor, and not just a blank template, take a look at the Analyze Your Marketing ebook.

Get the Analyze Your Marketing Ebook

About Blue Steele Solutions

We are a digital marketing agency focused on generating leads and increasing sales for our clients through stellar branding, impactful websites and content marketing.

If you're looking for a partner to help you meet your marketing goals or you have a project that needs an expert touch, let's talk.


Creating a design for your brand identity is tough, but you can't create marketing and print materials, like the letterhead and business cards pictured here, without a consistent brand identity

Business Branding

Your brand isn't just a pretty color palette or great typography.

Your brand is the story you want the world to know, the story about who you are, what you stand for, and who you serve.

First, we start with your business marketing analysis, breaking down your brand and your marketing to discover where the best opportunities to tell your story lie.

Then, we'll help you develop that story and present it to the world in the an impactful way.

Responsive websites display beautifully on any device, like on the desktop computer screen, tablet, and smartphone pictured here.

Website Design & Development

Everyone knows they need a website, but you want a site that's more than flashy features and pretty graphics.

Our unique approach to website creation focuses on taking a step back, analyzing your marketing, and delivering a website that speaks to your ideal audience, all while helping you achieve your business goals.

We then build a website geared to support your goals and grow your business (while still looking really great, if we do say so ourselves).


Email Marketing, Blog Writing, & Content Creation

You've probably heard the phrase "Content is King." What you have on your website, in your brochure, on your social media accounts — that’s what people are interested in.

They don’t care (as much) about a beautiful design — they care about what you have to say.

So many of us spend hours and hours every day consuming content online. Reading articles, watching videos, checking emails — content dominates our daily life.

The downside? Writing isn't the easiest task for most people, and it's downright time consuming.

We take that burden off your shoulders.