The Art of Marketing — A Comprehensive Marketing Strategy Ebook
The Art of Marketing: Strategy, Tactics, Audience, Brand, and Everything in Between, is a 450+ page marketing strategy ebook that walks you, step-by-step, through the process of:
- Determining your audience and solidifying branding decisions
- Setting clear, achievable goals for business growth
- Creating a comprehensive, actionable marketing strategy that will propel your business towards those goals
A $50 value, this massive ebook includes 3 of our premium content offerings, all built directly into the marketing strategy creation process. You get:
- The Ultimate Customer Persona Template (a $10 value)
- The Ultimate Brand Development Template (a $10 value)
- The Ultimate Website Content Outline (a $10 value)
Combine with over 200 additional pages of marketing strategies and examples and detailed explanations of modern digital marketing strategy, and it’s not wonder The Art of Marketing is our most popular and most downloaded digital resource.
The Only Marketing Strategy Ebook That Guides You Through a Brand and Audience Analysis
Most marketing strategy ebooks suck.
They suck because they make some severely absurd assumptions.
They assume that you’ve already analyzed your marketing, that you’ve already analyzed your brand, that you’ve already created detailed personas of your target market, that you’ve done all the research beforehand and have this all ready to go…
Then they cram all these assumptions into a little 15-page PDF that they fling out into the digital void.
I guess you could say you get what you pay for—we do things a little differently.
In The Art of Marketing, you don’t start by building a marketing plan or outline right away—you dig down to the very roots of your business, stuff you might not have thought about in years, or even decades.
You’ll learn how to:
- Build buyer personas for all the customers and markets you need to target
- Analyze your branding and discover how to tweak that branding to intersect with the desires and needs of your audiences
- Analyze your current marketing and its effectiveness in reaching those audiences
- Perform a SWAT analysis (strengths, weaknesses, opportunities, and threats)
- Analyze your website and its content
- Write customer-oriented content that’s optimized for search (SEO)
- Create realistic marketing goals and clear paths to achieving those goals
- Develop a detailed digital marketing strategy that incorporates elements of traditional marketing strategy
- Identify the precise marketing tactics you’ll use to turn your strategy into a reality
- Map out a marketing budget that takes all of this into account
Put in the Hours, and Walk Away With a Strategy That Works
If you’re serious about your business, if you’re the kind of person who doesn’t mind spending hours analyzing their business before the idea of formulating a strategy even enters their mind, if you’re a roll-your-sleeves-up-and-do-it-yourself kinda person, well…
Then this is the book for you.
When I first thought about writing a marketing strategy ebook, I knew I wanted to write it specifically for the business owner, the marketing director, the entrepreneur who is serious about success.
Who puts in the hours.
Who busts their ass week after week to create amazing value for their clients.
My team and I invested dozens of man hours into creating a truly comprehensive marketing strategy ebook, something that goes lightyears beyond the norm.
We racked our brains, scoured the internet, reached deep into our wells of expertise, and put it all on paper.
The Art of Marketing isn’t for people who want it (and a lot of people want the results that this is going to help you achieve).
It’s not even for people who need it — thousands of people need a real marketing strategy, but are unwilling to do the work.
This Is for People Who DO It
I’m just trying to be as honest with you as I can — most people don’t have the time, the gumption, or the staying power to complete even our simpler resources, much less this ebook.
Most people want surface-level marketing strategy, an ebook that pats them on the head and says “It’s OK — don’t work too hard champ.”
This isn’t for them.
This is for you.
The one who’s serious.
The one who’s ready to revolutionize their business.
The one who isn’t afraid to put in the hours.
The one who wants to win.
Buy The Art of Marketing now, and get to work.
About Blue Steele Solutions
We are a digital marketing agency focused on generating leads and increasing sales for our clients through stellar branding, impactful websites and content marketing.
If you're looking for a partner to help you meet your marketing goals or you have a project that needs an expert touch, let's talk.
Your brand isn't just a pretty color palette or great typography.
Your brand is the story you want the world to know, the story about who you are, what you stand for, and who you serve.
First, we start with your business marketing analysis, breaking down your brand and your marketing to discover where the best opportunities to tell your story lie.
Then, we'll help you develop that story and present it to the world in the an impactful way.
Website Design & Development
Everyone knows they need a website, but you want a site that's more than flashy features and pretty graphics.
Our unique approach to website creation focuses on taking a step back, analyzing your marketing, and delivering a website that speaks to your ideal audience, all while helping you achieve your business goals.
We then build a website geared to support your goals and grow your business (while still looking really great, if we do say so ourselves).
Email Marketing, Blog Writing, & Content Creation
You've probably heard the phrase "Content is King." What you have on your website, in your brochure, on your social media accounts — that’s what people are interested in.
They don’t care (as much) about a beautiful design — they care about what you have to say.
So many of us spend hours and hours every day consuming content online. Reading articles, watching videos, checking emails — content dominates our daily life.
The downside? Writing isn't the easiest task for most people, and it's downright time consuming.
We take that burden off your shoulders.