If plummeting conversion rates or falling rankings are keeping you up at night, it may be time to give your website a much-needed redesign.
That may sound overwhelming, but don’t despair. There are incremental, manageable actions you can take to elevate your web design and ensure it’s a worthy representation of your business.
Here are seven tips backed up by stats and facts compiled by Design Advisor to get you started:
- Check our web speed
- Simplify your website navigation
- Highlight your contact information
- Create engaging content
- Incorporate responsive design
- Optimize your number of pages
- Sharpen your call to action
Let’s look closer at each of these tips one by one.
1. Check Your Web Speed
How quickly does your content load?
Taking a look at loading times could be the starting point for your website overhaul since almost half of online users expect a website to take no more than two seconds to load.
If your page takes longer, simply improving your web speed could help attract a lot more customers.
2. Simplify Your Website Navigation
Once your readers land on your page, are they able to get around quickly and easily?
Make sure your menu is comprehensive and clearly marked so that users can find what they’re looking for straight away.
Remember — whatever you do, don’t make them scroll horizontally.
3. Highlight Your Contact Information
Did you know that most people simply looking for where your business is located and how to get a hold of you.
To be more specific, 64% of visitors visit a site specifically to find your contact details — the very first thing they look for after landing on your site.
Making sure your contact information is boldly displayed and readily available is an easy fix that could make a world of difference to how visitors perceive your website.
This is especially important if you have multiple branches in various locations.
4. Create Engaging Content
Make sure your content is dynamic and personalized so that it engages your readers.
Provide your visitors with some trustworthy and convincing information about who you are and what you have to offer.
Focus specifically on your target market and don’t let your content go stale.
5. Incorporate Responsive Design
Responsive design is critical in our mobile-focused modern society.
If your website isn’t mobile friendly, then you are missing out on lots of potential visitors and clients.
Optimize your images, texts, and other website components so that they work well on any platform, including mobile phones.
6. Optimize Your Number of Pages
How many pages does your website have?
Studies have shown that the optimum amount of pages for a successful website is between 51 and 100.
By optimizing the number of choices your readers have and getting rid of spammy links, you can increase your website traffic and conversions considerably.
7. Sharpen Your Call to Action
This is the bottom line — clearly communicate what you want your users to do next.
If there’s no clear call to action then how can you know what response you are getting?
In one case study, a company who made their calls to action more prominent saw a phenomenal 2,900% increase in conversions.
Learn More Website Design Tips
With these seven tips up your sleeve, you’ll be ready to design a functional website with higher conversion rates.
If you would like to learn more about the latest web design trends, check out the infographic below.