Have you ever found yourself staring at the screen. Knowing you need to write some marketing content, but just not sure where to start? Watching the cursor blink — blink — blink… but no idea how to get the words from your brain onto the page?
You’re not alone. The truth is, writing great marketing content is really hard. And, you could waste a great deal of your precious time writing content that won’t even be effective.
You need to write content that clearly explains how you can help solve your clients’ problems and why you are most qualified to do so. And you need to write it in an efficient way that doesn’t waste your time.
Over the last decade, we’ve helped thousands of clients write website content that attracts the right audience, converts that audience into leads, and ultimately supports their sales processes.
Everything we’ve learned about how people consume content and the formula to make the brain say “I NEED THAT NOW” is included in the Problem Solver Method.
Introducing the Problem Solver MethodTM
The Problem Solver Method is a content framework designed to show your customers exactly how you can solve their problems and help them win. That means every piece of content we write for our clients follows this specific formula that gets results. You can get your hands on the framework here — starting with our Problem Solver Method Website Content Course.
The Problem Solver Method breaks down any piece of marketing content and structures it in a way that helps the reader’s brain understand how you can help them survive (by solving their problems), and frames your solutions as the only path forward.
Why the Problem Solver Method Works
The Problem Solver Method is specifically structured around the way our brains perceive and process information.
Now, we’ll try not to get too technical here but let’s have a quick lesson in how the brain works. This is key to The Problem Solver Method and will instantly help you have a better connection with your prospects and contacts.
There are three parts of the brain that we use for different activities:
- Neocortex which is responsible for planning, concepts and abstract thinking
- Midbrain or Limbic System which is responsible for social and emotional thinking
- Basal Ganglia (Croc or Reptilian brain) which is responsible for survival, new situations, and fight or flight
The basal ganglia is the part of the brain that developed first, it sits right at the top of the cerebral spine and it is a very simple processor or gatekeeper for what information moves through to the midbrain and neocortex for further processing and understanding
This part of the brain can’t handle abstract ideas, in fact it will interpret new ideas or complicated concepts as a threat. It has a very short attention span and is constantly scanning the environment for anything that will help it survive, but because of it’s minimal processing power, it only picks up on things that are very clearly going to help it survive.
The problem is, people tend to speak directly to the Neocortex with abstract language and “big idea” content.
This scares the basal ganglia, it doesn’t understand what the heck we’re saying and assumes it’s either a threat or a waste of calories to process. It shuts down the perception of your message immediately.
This shut down happens even faster if your messaging focuses on how amazing you are, because now the basal ganglia sees us as a threatening competitor for resources and propagation
The good news is, the solution is actually quite simple. We have to stop being cute and clever and immediately tell people exactly what problem we can solve for them. This signals survival and the basal ganglia allows our message through to the rest of the brain.
How the Problem Solver Method Can Bring You More Business
Does your website generate leads for your business? Do your visitors instantly understand how you can help solve their problems? Does your website make them want to learn more? If not, grab our website content course OR learn more about getting a new Problem Solver Site.
Do you have a marketing funnel that brings the right people to your website, then engages them through emails and social media to show them how you can solve their problems? Learn more about putting your lead generation on auto-pilot with a marketing funnel based on the Problem Solver Method.