Posts by Heather Steele
9 Unique Client Appreciation Event Ideas (That Won’t Bore Everyone to Tears)
(UPDATE NOTICE: This post has been updated as of July 3, 2018 to add 4 more unique event ideas.) Client events have a nasty tendency to end up boring and dull — luckily for you, we’ve racked our brains, talked to our friends, and come up with a list of 9 unique client appreciation even…
Read MoreYou’re Being Too Nice, and It’s Why Your Content Marketing Is Failing
If your content marketing is failing and your business isn’t growing the way you want it to, it’s probably because you’re being too nice. If you’ve been hanging around here long enough, you probably know that one of my favorite email subject lines is “How Can I Help?” Now, that’s not just because it gets…
Read MoreStorytelling and Content Marketing — Webinar
Storytelling and content marketing go hand in hand in today’s content saturated landscape. In this hour-and-a-half-long webinar, we discussed a wide variety of topics — here are the highlights: Tell your story and start with why Match that “why” — the reason your business/nonprofit was started — with how you help your customer Consider customer needs…
Read MoreHow to Give Design Feedback That Actually Improves Your Website or Graphic Design Project — 6 Simple Steps
Starting a new design project is exciting. You’re putting your ideas and objectives out into the world for your designer to bring them to life. Things probably kick off awesomely, with you and the designer totally clicking, speaking the same language. You can’t wait to see the finished product… Then that draft hits your inbox…
Read MoreWhat Makes A Good Website “Good”?
(NOTE: This blog post has been updated and expanded as of 05/30/18) What makes a good website “good”? There are many factors that go into making a website good, but I can sum it up simply in a single sentence: A good website gives users the information they need as quickly and easily as possible.…
Read MoreWhy Content Is Important and Why You Should Invest in It
Every now and then, I get this question: ”Why is content so important, anyway? All you marketers talk about it and how it’s so critical, but no one can tell me why.” It’s a great question, and if you’ve had lots of luck with other, more traditional forms of marketing in the past, then I can…
Read More5 Project Management Tools and Techniques for the Modern-Day Cat Herder
In the modern era, apps and extensions for your browser or computer make project management faster and easier than ever before — with an incredible amount of project management tools (and techniques to make the most of them) available at the touch of a button, it’s never been easier to manage projects for businesses large…
Read MoreSocial Media Marketing for Manufacturing Companies
Today’s B2B buyer is constantly surrounded by social media and is often just a click away from being able to connect with you or your business. As a manufacturer, properly utilizing the right social channels to promote your brand and create connections with your audience (which is often so different from the traditional B2C audience)…
Read MoreLessons for Success From My 7-Year-Old Son — Don’t Steal the Bacon
I never thought my most important lessons for success in business would come from my children, but the truth is, they have a lot to teach, hard lessons that the modern marketer and business owner would do well to learn from. Lessons for Success — Start With Bacon Every morning I wake up, turn on the…
Read MoreIndustrial Marketing Strategy — Make Your Content Work Harder
You’re probably ready to dive into sweet features and sexy design, but here’s the thing about a great industrial marketing strategy: It revolves around a content-rich website. I know, I know, you’re thinking, “Wait, what? More content? But… we covered content last time, right?” We sure did, but we can’t walk away from content just…
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