Posts by Heather Steele

Storytelling and Content Marketing — Webinar

Storytelling starts on paper, like the man writing in the picture above, but ends in the mind of your audience.

Storytelling and content marketing go hand in hand in today’s content saturated landscape. In this hour-and-a-half-long webinar, we discussed a wide variety of topics — here are the highlights: Tell your story and start with why Match that “why” — the reason your business/nonprofit was started — with how you help your customer Consider customer needs…

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What Makes A Good Website “Good”?

A computer on a blue gradient background shows a website layout on the screen. A simple website that loads fast, and looks beautiful, is a great way to attract business and get people to stay on your site longer.

(NOTE: This blog post has been updated and expanded as of 05/30/18) What makes a good website “good”? There are many factors that go into making a website good, but I can sum it up simply in a single sentence: A good website gives users the information they need as quickly and easily as possible.…

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Why Content Is Important and Why You Should Invest in It

A person creates content on laptop resting on a desk. Content is one of the best tools to drive traffic to your website. It can get you closer to a sale than traditional methods, and it can improve your site traffic and sales.

Every now and then, I get this question: ”Why is content so important, anyway? All you marketers talk about it and how it’s so critical, but no one can tell me why.” It’s a great question, and if you’ve had lots of luck with other, more traditional forms of marketing in the past, then I can…

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Social Media Marketing for Manufacturing Companies

Today’s B2B buyer is constantly surrounded by social media and is often just a click away from being able to connect with you or your business. As a manufacturer, properly utilizing the right social channels to promote your brand and create connections with your audience (which is often so different from the traditional B2C audience)…

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Industrial Marketing Strategy — Make Your Content Work Harder

You’re probably ready to dive into sweet features and sexy design, but here’s the thing about a great industrial marketing strategy: It revolves around a content-rich website. I know, I know, you’re thinking, “Wait, what? More content? But… we covered content last time, right?” We sure did, but we can’t walk away from content just…

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