Posts by Heather Steele

What Makes A Good Website “Good”?

Blue clipboard with a checkmark on it

(NOTE: This blog post has been updated and expanded as of 05/30/18) What makes a good website “good”? There are many factors that go into making a website good, but I can sum it up simply in a single sentence: A good website gives users the information they need as quickly and easily as possible.…

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Why Content Is Important and Why You Should Invest in It

Marketing problems — a lightbulb with an arrow to an X and then another arrow to a gear

Every now and then, I get this question: ”Why is content so important, anyway? All you marketers talk about it and how it’s so critical, but no one can tell me why.” It’s a great question, and if you’ve had lots of luck with other, more traditional forms of marketing in the past, then I can…

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Industrial Marketing Strategy — Make Your Content Work Harder

You’re probably ready to dive into sweet features and sexy design, but here’s the thing about a great industrial marketing strategy: It revolves around a content-rich website. I know, I know, you’re thinking, “Wait, what? More content? But… we covered content last time, right?” We sure did, but we can’t walk away from content just…

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Industrial Website Design — This Ain’t Your Daddy’s Website

industrial website design wrench and webpage

Let’s face it, businesses in the commercial and industrial markets don’t exactly have a reputation for amazing websites — industrial website design almost seems to be The Digital Business That Never Was. (This post originally appeared on LinkedIn.com — you can read it here.) It’s not at all uncommon to see these businesses sporting an outdated,…

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A Powerful B2B Marketing Plan Template for Your Business

B2B Marketing Plan Template

(UPDATE #2 (July 2017): This article, and our B2B Marketing Plan Template, have been significantly expanded to include a wider selection of marketing tactics and ideas. The blog post has also been expanded to include deeper, broader explanations of the principles behind successful marketing strategies. To get the expanded list and the complete, augmented B2B…

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