Posts by Heather Steele
Is It Time to Redesign Your Website?
Last week I met up with a colleague who mentioned he might have a good referral for me. As we were talking, he grabbed his computer, pulled up our website, and started going through our portfolio to find some samples of our work he could send along with an intro. I’m not gonna lie—I was…
Read MoreEducating Your Customers—The Customer IEP
Educating your customers on a wide variety of issues—from the problems they’re having that your business solves to how to get the most out of your products/services and more—is the key to a strong, long-lasting relationship. What you need—what you really need—is an individualized plan to educate every market segment you’re targeting. A customer IEP.…
Read MoreMarketing with Clarity & Confidence: Visual Brand
The visual components of your brand — your logo, your fonts, your colors — are the first things potential customers notice. Before they’ve even had a moment to think a single thought about your brand, they’ve already formed an unconscious impression based on these simple elements. But when your branding isn’t being applied everywhere, or…
Read MoreMarketing with Clarity & Confidence: Budget and ROI
What’s the ROI of your marketing? Is it really worth your time? Know the true cost of your marketing. What’s the time you’re investing really worth, and what’s the lost opportunity when you focus on learning a new skill instead of working on your business? Learn how to set a marketing budget that’s reasonable, that’s based…
Read MoreMarketing with Clarity & Confidence: Understanding Your Brand & Audience
In today’s lesson we’re going to go beyond the typical demographics and personas most people think of when we talk about brand and audience. We’re going to take you to the deeper connection you can make with your leads and customers by understanding the true problems they face and how your products and services…
Read MoreHow To Write an Elevator Pitch You’ll Actually Want to Share
The elevator pitch: That short description of your company that you deliver in the time it takes to ride an elevator a few floors, that thing that should be so simple and just so… Isn’t. How many of us really feel like we do this well? How many times have you delivered your quick pitch…
Read More9 Unique Client Appreciation Event Ideas (That Won’t Bore Everyone to Tears)
(UPDATE NOTICE: This post has been updated as of July 3, 2018 to add 4 more unique event ideas.) Client events have a nasty tendency to end up boring and dull — luckily for you, we’ve racked our brains, talked to our friends, and come up with a list of 9 unique client appreciation even…
Read MoreYou’re Being Too Nice, and It’s Why Your Content Marketing Is Failing
If your content marketing is failing and your business isn’t growing the way you want it to, it’s probably because you’re being too nice. If you’ve been hanging around here long enough, you probably know that one of my favorite email subject lines is “How Can I Help?” Now, that’s not just because it gets…
Read MoreStorytelling and Content Marketing — Webinar
Storytelling and content marketing go hand in hand in today’s content saturated landscape. In this hour-and-a-half-long webinar, we discussed a wide variety of topics — here are the highlights: Tell your story and start with why Match that “why” — the reason your business/nonprofit was started — with how you help your customer Consider customer needs…
Read MoreHow to Give Design Feedback That Actually Improves Your Website or Graphic Design Project — 6 Simple Steps
Starting a new design project is exciting. You’re putting your ideas and objectives out into the world for your designer to bring them to life. Things probably kick off awesomely, with you and the designer totally clicking, speaking the same language. You can’t wait to see the finished product… Then that draft hits your inbox…
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