Posts by Heather Steele

Educating Your Customers—The Customer IEP

Educating your customers is the key to customer success. A customer Individual Education Plan can help. Icons of a folder with paper in it, a clipboard, and a person's head.

Educating your customers on a wide variety of issues—from the problems they’re having that your business solves to how to get the most out of your products/services and more—is the key to a strong, long-lasting relationship. What you need—what you really need—is an individualized plan to educate every market segment you’re targeting. A customer IEP.…

Read More

Marketing with Clarity & Confidence: Visual Brand

The visual components of your brand — your logo, your fonts, your colors — are the first things potential customers notice. Before they’ve even had a moment to think a single thought about your brand, they’ve already formed an unconscious impression based on these simple elements. But when your branding isn’t being applied everywhere, or…

Read More

Marketing with Clarity & Confidence: Budget and ROI

Marketing With Clarity and Confidence — Setting a Marketing Budget

The visual components of your brand — your logo, your fonts, your colors — are the first things potential customers notice. Before they’ve even had a moment to think a single thought about your brand, they’ve already formed an unconscious impression based on these simple elements. But when your branding isn’t being applied everywhere, or…

Read More

Storytelling and Content Marketing — Webinar

Storytelling starts on paper, like the man writing in the picture above, but ends in the mind of your audience.

Storytelling and content marketing go hand in hand in today’s content saturated landscape. In this hour-and-a-half-long webinar, we discussed a wide variety of topics — here are the highlights: Tell your story and start with why Match that “why” — the reason your business/nonprofit was started — with how you help your customer Consider customer needs…

Read More

What Makes A Good Website “Good”?

A computer on a blue gradient background shows a website layout on the screen. A simple website that loads fast, and looks beautiful, is a great way to attract business and get people to stay on your site longer.

(NOTE: This blog post has been updated and expanded as of 05/30/18) What makes a good website “good”? There are many factors that go into making a website good, but I can sum it up simply in a single sentence: A good website gives users the information they need as quickly and easily as possible.…

Read More