You’re probably ready to dive into sweet features and sexy design, but here’s the thing about a great industrial marketing strategy: It revolves around a content-rich website. I know, I know, you’re thinking, “Wait, what? More content? But… we covered content last time, right?” We sure did, but we can’t walk away from content just yet — we have to talk distribution. Distributing Your Content Is Key to Your Industrial
Let’s face it, businesses in the commercial and industrial markets don’t exactly have a reputation for amazing websites — industrial website design almost seems to be The Digital Business That Never Was. (This post originally appeared on LinkedIn.com — you can read it here.) It’s not at all uncommon to see these businesses sporting an outdated, horribly designed website that was built by the principal or owner’s nephew back in 1999.
Most businesses have marketing problems, but these 7 marketing problems can tank your marketing efforts if you’re not careful. (By the way, this article was originally posted on LinkedIn — You can read the original article about the problem with “meh marketing” here.) We’ve all been there. You throw dollars and time at marketing your business, reading the latest advice from the gurus, piecing together how the newest social media networks are
(UPDATE #2 (July 2017): This article, and our B2B Marketing Plan Template, have been significantly expanded to include a wider selection of marketing tactics and ideas. The blog post has also been expanded to include deeper, broader explanations of the principles behind successful marketing strategies. To get the expanded list and the complete, augmented B2B Marketing Plan Template, you’ll need to download the Analyze Your Marketing — 13 Steps to
All good things must come to an end, even if it’s something we love 🙁 It is with a heavy heart that I announce the end of our monthly marketing column in the Denton Record Chronicle. Though our time writing for DRC was short, I loved every minute of it. Unfortunately, it seems we are both going to be moving on to new, exciting projects, and they don’t leave a
The difference between marketing strategy and marketing tactics can probably be best summed up by Sun Tzu’s Art of War. The Art of War is a classic book for a reason: It explains, simply and beautifully, principles that can often be confusing. The difference between tactics and strategy often confuses new marketers, but, even though he’s discussing war, Sun Tzu’s lesson on the difference between the two is absolutely applicable to the
On February 27th, 2017, local Denton, Texas marketing firm Blue Steele Solutions will open registration for their latest marketing presentation series—an online marketing strategy course for business owners and entrepreneurs called Level Up to Awesome. This course contains over 32 hours of training, $5,000 of value, and is released over an 8-week period, and covers the following areas of marketing: How to analyze current marketing How to build a compelling
The Position: Part-Time Project Manager/Executive Assistant/Generally Awesome Person You’re awesome. You kick butt, you take names, and you don’t need someone peering over your shoulder every five minutes to make sure you’re doing your job. You’re good at what you do, and you need an environment that lets you loose within a framework. You organize, communicate, and get things done, and you have no problem getting creatives in line, hashing
When I see a small business marketing themselves right, I get excited — sometimes, it’s so hard to pin down exactly what the term “small business” even means! “Marketing” is a pretty broad term, and it means a lot of different things to different people. The same is true for the term “small business.” Where do you fall on this spectrum? Now you may be asking yourself, “why is this
Just FYI, we’ve got an awesome Facebook Ad Campaign Template (for 5 week’s worth of ads) and Facebook Ad Planner Worksheet (for a single ad) available for download. Get the Planner Free We live in a brave new world, one dominated by a very different form of advertising than we saw fifty years ago, or even twenty years ago. Social advertising, in its current form, was hard to predict back when
