Posts by Heather Steele
How to Give Design Feedback That Actually Improves Your Website or Graphic Design Project — 6 Simple Steps
Starting a new design project is exciting. You’re putting your ideas and objectives out into the world for your designer to bring them to life. Things probably kick off awesomely, with you and the designer totally clicking, speaking the same language. You can’t wait to see the finished product… Then that draft hits your inbox…
Read More“Content” Is Still a Popular Marketing Buzzword — Learn Why in This Free Webinar
STARTS NOW –> JOIN US https://insperity.zoom.us/j/892302801 Content marketing is a buzzword that just doesn’t seem to die — and there’s a good reason for that. Today’s modern business needs to understand how critical good content is to the success of a website, how to leverage the power of content marketing to generate website traffic, all with…
Read MoreWhat Makes A Good Website “Good”?
(NOTE: This blog post has been updated and expanded as of 05/30/18) What makes a good website “good”? There are many factors that go into making a website good, but I can sum it up simply in a single sentence: A good website gives users the information they need as quickly and easily as possible.…
Read MoreWhy Content Is Important and Why You Should Invest in It
Every now and then, I get this question: ”Why is content so important, anyway? All you marketers talk about it and how it’s so critical, but no one can tell me why.” It’s a great question, and if you’ve had lots of luck with other, more traditional forms of marketing in the past, then I can…
Read MoreLessons for Success From My 7-Year-Old Son — Don’t Steal the Bacon
I never thought my most important lessons for success in business would come from my children, but the truth is, they have a lot to teach, hard lessons that the modern marketer and business owner would do well to learn from. Lessons for Success — Start With Bacon Every morning I wake up, turn on the…
Read MoreIndustrial Marketing Strategy — Make Your Content Work Harder
You’re probably ready to dive into sweet features and sexy design, but here’s the thing about a great industrial marketing strategy: It revolves around a content-rich website. I know, I know, you’re thinking, “Wait, what? More content? But… we covered content last time, right?” We sure did, but we can’t walk away from content just…
Read MoreIndustrial Website Design — This Ain’t Your Daddy’s Website
Let’s face it, businesses in the commercial and industrial markets don’t exactly have a reputation for amazing websites — industrial website design almost seems to be The Digital Business That Never Was. (This post originally appeared on LinkedIn.com — you can read it here.) It’s not at all uncommon to see these businesses sporting an outdated,…
Read More7 Marketing Problems Every Business Runs Into (and 3 Solutions to Avoid Them)
Most businesses have marketing problems, but these 7 marketing problems can tank your marketing efforts if you’re not careful. (By the way, this article was originally posted on LinkedIn — You can read the original article about the problem with “meh marketing” here.) We’ve all been there. You throw dollars and time at marketing your business, reading…
Read MoreA Comprehensive Guide to B2B Marketing — And a Free B2B Marketing Plan Template
(UPDATE #2 (July 2017): This article, and our B2B Marketing Plan Template, have been significantly expanded to include a wider selection of marketing tactics and ideas. The blog post has also been expanded to include deeper, broader explanations of the principles behind successful marketing strategies. To get the expanded list and the complete, augmented B2B…
Read MoreA Powerful B2B Marketing Plan Template for Your Business
(UPDATE #2 (July 2017): This article, and our B2B Marketing Plan Template, have been significantly expanded to include a wider selection of marketing tactics and ideas. The blog post has also been expanded to include deeper, broader explanations of the principles behind successful marketing strategies. To get the expanded list and the complete, augmented B2B…
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