Posts by Heather Steele
Marketing with Clarity & Confidence: Visual Brand
The visual components of your brand — your logo, your fonts, your colors — are the first things potential customers notice. Before they’ve even had a moment to think a single thought about your brand, they’ve already formed an unconscious impression based on these simple elements. But when your branding isn’t being applied everywhere, or…
Read MoreMarketing with Clarity & Confidence: Budget and ROI
The visual components of your brand — your logo, your fonts, your colors — are the first things potential customers notice. Before they’ve even had a moment to think a single thought about your brand, they’ve already formed an unconscious impression based on these simple elements. But when your branding isn’t being applied everywhere, or…
Read MoreMarketing with Clarity & Confidence: Understanding Your Brand & Audience
In today’s lesson we’re going to go beyond the typical demographics and personas most people think of when we talk about brand and audience. We’re going to take you to the deeper connection you can make with your leads and customers by understanding the true problems they face and how your products and services…
Read MoreHow To Write an Elevator Pitch You’ll Actually Want to Share
The elevator pitch: That short description of your company that you deliver in the time it takes to ride an elevator a few floors, that thing that should be so simple and just so… Isn’t. How many of us really feel like we do this well? How many times have you delivered your quick pitch…
Read More9 Unique Client Appreciation Event Ideas (That Won’t Bore Everyone to Tears)
(UPDATE NOTICE: This post has been updated as of July 3, 2018 to add 4 more unique event ideas.) Client events have a nasty tendency to end up boring and dull — luckily for you, we’ve racked our brains, talked to our friends, and come up with a list of 9 unique client appreciation even…
Read MoreYou’re Being Too Nice, and It’s Why Your Content Marketing Is Failing
If your content marketing is failing and your business isn’t growing the way you want it to, it’s probably because you’re being too nice. If you’ve been hanging around here long enough, you probably know that one of my favorite email subject lines is “How Can I Help?” Now, that’s not just because it gets…
Read MoreStorytelling and Content Marketing — Webinar
Storytelling and content marketing go hand in hand in today’s content saturated landscape. In this hour-and-a-half-long webinar, we discussed a wide variety of topics — here are the highlights: Tell your story and start with why Match that “why” — the reason your business/nonprofit was started — with how you help your customer Consider customer needs…
Read MoreHow to Give Design Feedback That Actually Improves Your Website or Graphic Design Project — 6 Simple Steps
Starting a new design project is exciting. You’re putting your ideas and objectives out into the world for your designer to bring them to life. Things probably kick off awesomely, with you and the designer totally clicking, speaking the same language. You can’t wait to see the finished product… Then that draft hits your inbox…
Read MoreWhat Makes A Good Website “Good”?
(NOTE: This blog post has been updated and expanded as of 05/30/18) What makes a good website “good”? There are many factors that go into making a website good, but I can sum it up simply in a single sentence: A good website gives users the information they need as quickly and easily as possible.…
Read MoreWhy Content Is Important and Why You Should Invest in It
Every now and then, I get this question: ”Why is content so important, anyway? All you marketers talk about it and how it’s so critical, but no one can tell me why.” It’s a great question, and if you’ve had lots of luck with other, more traditional forms of marketing in the past, then I can…
Read More