So you’re ready to get your marketing rear in gear and put together a solid strategy to guide your business into the future. You’ve got ideas and you’ve got goals, and you’ve even got a partner to help you put it all together and make those marketing initiatives happen. But before you jump into it, …
So you’re ready to get your marketing rear in gear and put together a solid strategy to guide your business into the future. You’ve got ideas and you’ve got goals, and you’ve even got a partner to help you put it all together and make those marketing initiatives happen. But before you jump into it, …
Content marketing is one of the most powerful forms of marketing in the modern world. Setting content marketing objectives is critical to success — content marketing on its own, with no clear plan, is often just a waste of time and money. Advertising and other forms of traditional marketing are pretty straightforward. You spend some money, …
12 Content Marketing Objectives for Digital Marketing Wins Read More »
No, you can’t just throw money out there and pray that it will bring you business. Yes, you need a marketing budget. It’s no secret that marketing is the key to growth for any business. Sure, your business may have done well on word of mouth for a while, or maybe you got tons of …
The Budget Builder — The Only Marketing Budget Tool You’ll Ever Need Read More »
You can’t set a course if you don’t know your destination, and in the world of marketing, setting the wrong course can keep your business from growing and thriving. Marketing works, but it works best when it’s done purposefully. You need to have clear goals to reach for. Those goals might be simple — increase …
The Vision Value Model™ — Putting Your Vision Before Your Goals Read More »
A B2B marketing plan template is only useful if you have a clear idea of your vision for the business and the value you get out of it. This is the Vision Value Model. First, you determine your vision for the future of your business. Maybe this is you exiting the business in 5 years …
A Powerful B2B Marketing Plan Template for Any Business Read More »
Maybe it’s been a few years. Maybe you made that website yourself. Maybe your website just doesn’t align with your brand the way it should. Maybe it looks bad. Maybe it’s not performing the way you want it to. Whatever the reason, maybe it’s time for a new website. How’s That Design Lookin’? 94% of …
So your website is getting a good amount of traffic. That’s great. But is it getting the right traffic? Let’s be real. People who come to your website and don’t convert? They’re kinda… worthless. I mean that in a literal sense — they’re not worth anything to your business. If they’re not leads or sales, …
If you want your business to grow, you need a sales funnel. A sales funnel is just a collection of methods (usually webpages, emails, and ads) you use to move potential customers from considering your products/services to actually making a purchase. For most businesses, this means finding a way to get traffic to a landing …
Building Your Sales Funnel Starts With a Traffic Plan Read More »
Your website is the center of all your marketing efforts. Your goal with marketing tactics like SEO or PPC ads or social media ads is always to get someone to go to your website so they can become a lead or make a sale. But it’s not the design of your website that pushes someone …
Refresh Your Website Content & Get More Leads and Sales Read More »