Most companies redesign their website every few years. Sometimes a website redesign is a result of rebranding, mergers, and/or acquisitions. Sometimes it’s a simple matter of taste (ever get tired of looking at the same ole thing every single day?), and sometimes a redesign is even the result of a change in upper management.
All of these reasons tend to focus on the company’s brand. On what aligns best with them. And that’s important! But, there’s another very important reason to redesign your website.
Why Redesign Your Website When It Looks Great?
“Why redesign your website?” Someone might ask you, “The one you made when you just started out still looks great!” Even if it looks great to you, that doesn’t mean it’s doing what you need it to do—generate leads or sell products.
Many times, companies are often going from a website they made themselves when they were just starting out to a professionally designed website because the site isn’t working the way they need it to. Either it’s not selling any products or it’s not getting them in touch with the customers they want to work with.
If your website isn’t converting, if you’re not getting new customers like you thought you were going to, then you may need a website redesign.
Why redesign your website? To turn your it into a customer snagging, product shipping, conversion beast, that’s why!
Does Your Website Speak to Your Ideal Customer?
If your website is having trouble converting, part of the problem may be that your website doesn’t target your ideal customer, or even that your ideal customer has changed.
If you’ve expanded your product or service line, you may be serving a new ideal customer. If that’s the case, you first need to identify that ideal customer. Download our Customer Persona Template to identify that customer.
Once you’ve done so, you can start figuring out how to redesign your website to target that customer specifically. Sometimes the answer to the question, “why redesign your website?” is that the website isn’t speaking to the people it needs to speak to.
Your Brand and Your Customer Dictate Your Website Redesign
Why redesign your website? To make your website fall in line with your brand, to meet brand strategy goals, and to meet customer expectations. Ask yourself—Does this site align with my brand values? Does it fit with my brand identity? Is it part of my brand strategy?
If it aligns with everything you and your company stand for, then you need to look at ROI. Is this website paying for itself? Is it generating leads? Is it converting? Are products flying off the virtual shelves? If you can’t answer with a “yes” to these questions, it may be time to redesign your website.
The actual design of your website should come last. Once you’ve figured out what the problem with your current website is and how you can fix it, then you can focus on redesigning your website to meet those goals.
If you’re ready to get started on your website redesign, start by downloading our ebook, 8 Steps to a High ROI Website. Simply fill out the form below and we’ll send it to you for free!
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If you just want to get started, contact us—we’ll figure out exactly what kind of website you need to fit your goals and budget.