If you want your marketing to actually help grow your business, the secret is repetition.
Do you ever feel burned out on marketing? Like, it’s so much work and you just don’t really know if all that work will ever pay off?
Have you found yourself spinning your wheels trying one approach, then another, then another, all without any real results?
I’m gonna let you in on a little secret. Marketing is all about repetition. Putting the same message in front of the right person over, and over, and over again until they put up their hand and say “I need to know more about that”.
So, when you try a tactic and don’t get immediate results, it’s usually because you didn’t have the right message OR you didn’t repeat that message to the right people.
One of the most effective ways to repeat your message to the right people is through a marketing funnel.
Your Business Needs a Marketing Funnel
If you aren’t sure what a marketing funnel is, let me break it down.
- Start with ads (social media or search) that target the right people.
- Take those people to a landing page that makes it crystal clear how you can help solve their problems.
- Continue to engage them through email and social campaigns, repeating your message until they raise their hand and say “I want to know more”.
- Wha-la! Qualified leads to grow your business!
Marketing funnels run in the background while you run your business — doing the work of generating educated and qualified leads without you having to change strategy or reinvent your messaging over and over.
Your marketing funnel does the important work of showing prospects over and over how you can solve their problems.
If you’re looking to create a steady flow of leads for your sales team, let’s talk about how we can help.
