Imagine that you have three different people working for you: a young IT specialist, a middle-aged engineer, and a middle-aged manager. All three of these people certainly sound different from each other in person; the young IT specialist might speak with a lot of slang, the middle-aged engineer might use a great deal of tech-jargon, […]
Strengthening Your Brand With A Consistent Written Voice Read More »
If you’re just jumping in, this is the second installment in a series of small business marketing posts. Take a few minutes to read about creating customer personas before diving in to this post. Before we get to any actual writing, and don’t worry there will be plenty of writing coming up soon, we need to
Creating Customer-Centric Language Read More »
As Barry points out in the comments below, affiliate marketers can use Mailchimp, they just cannot send affiliate links through Mailchimp generated emails. But links back to a site that contains affiliate links should be OK. Affiliate marketers rely on email as a portion of their marketing mix just as much (if not more
A Word of Caution to Affiliate Marketers Read More »
Bridging the Gap needed to give their BA Career Roadmap a makeover. We helped them transform their detailed Visio diagram into a fun, creative, and easy to understand map for perspective Business Analysts. The path to a new career can sometimes feel more like an epic journey with detours, offshoots, and mountains to climb. We gave the
Bridging the Gap Business Analyst Career Roadmap Read More »