Adam Fout

Adam might be a little crazy, but we love him anyway.   Weaving beautiful paragraph-baskets into blog posts ain’t easy, but we couldn’t think of a better job for a recovering tech writer.   Follow him on Twitter @adamfout2, LinkedIn, Facebook, or our blog if you like valuable information accompanied by snarky simplifications of complex subjects. If you're feeling adventurous, check out Adam's fiction and poetry on his author website at adamfout.com

Marketing With Clarity and Confidence — Your Website

Marketing with Clarity & Confidence: Your High ROI Website

Here’s where it all comes together. Your website is the centerpiece of your marketing and branding efforts. Awesome strategies, killer tactics, a sensible budget, superior branding, intelligent goals — these all mean nothing in the modern era if you don’t have a website. Websites are expensive. Learn how to get a return on your website …

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Marketing with clarity and confidence — marketing strategy, tactics, and why understanding the difference between the two is critical to success. Learn more.

Marketing with Clarity & Confidence: Analysis and Strategy

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” — Sun Tzu, The Art of War Understanding the difference between marketing strategy and marketing tactics is a critical step toward turning those SMART goals you set into reality. Listen to the audio now, or read the transcript below. …

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A sheet of paper and a computer screen on an orange background. Writing a press release, online or offline, doesn't have to be a struggle — in fact, shorter PRs tend to be more effective. Learn more.

How to Write a Press Release Journalists Will Actually Care About

A public relations professional is a critical component of a marketing team. They are the mediators between the customers, the investors, and the company. Press releases are their weapon of choice. Essentially, a press release is a document written for the press with details and news about the company in hopes that a media outlet …

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Doing a Facebook page audit will help you figure out who your target audience is and what your goals are. From small brands to big brands, this is the first step to having an effective Facebook strategy.

The Complete Facebook Page Audit — 90+ Point Checklist to Evaluate Your Facebook Page

Facebook blues got you down? An audit of your Facebook page could be just the thing to get your strategy back on track. If you’re struggling to win on Facebook, it could be more than the well-documented, continuing reduction in organic Facebook traffic (to put it simply, Facebook only shows your posts to a tiny …

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When it comes to social media, engagement is far more important than pumping up your follower count. This image of a computer screen with various social media icons surrounding it reminds us that creating connections is what social media is really all about.

When It Comes to Social Media, Double Down on Engagement (And Forget Follower Counts)

Since the rise of Facebook, social media has changed many times, and so have the strategies that brands use. What used to be a game about who has the most followers has shifted to how much your followers engage with your brand. Instead of worrying about how many people follow your account, you should worry …

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