Posts by Adam Fout

Measuring Marketing Efficiency Is Only the Beginning

Measuring Marketing Efficiency — An orange circle of three arrows around a gear

If you’re not measuring your marketing efficiency, your marketing is going to suffer, but marketing efficiency is only the beginning — what matters most is identifying the pieces of data that can make a difference in driving your marketing strategy. It’s not exactly a secret that marketing is expensive — especially digital marketing. It’s important…

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Content — The Meaning and Definition of Website Content

The meaning or definition of content is something that confuses a lot of people, especially new business owners and marketers. Though the word “content” has come into common usage in the business and marketing world, it’s not exactly a clear or common term that the average person is intimately familiar with. So, what is the…

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7 Clever Customer Retention Strategies That Utilize Content Marketing

Content marketing is the creation of useful, valuable content designed to draw in website traffic and generate leads naturally — it’s generally not associated with many customer retention strategies… But it should be. Content marketing, of course, is opposed to your average piece of advertising, which is designed to interrupt the content that a consumer…

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The Best Website Builder Is No Website Builder

Nothing breaks my heart quite like hearing the following sentence: “Oh, don’t worry — we’re just going to build our own website.” Oh the heartache this poor soul is going to endure… When it comes time to build your website, the best website builder is NO website builder… Instead, you should be using WordPress. Download…

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B2B Content Marketing vs. B2C Content Marketing — Content for Human Beings

Content marketing, the creation of useful, valuable content to attract viewers to your website (naturally) with little-to-no promotion, is different in every industry — however, speaking broadly, we can define clear differences between B2B content marketing and B2C content marketing. Now while you may be tempted to believe that B2C content marketing is where the…

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12 Content Marketing Objectives That Lead to Digital Marketing Wins

Content Marketing: Objectives for your content and your business.

There’s no form of marketing quite as odd as content marketing — objectives can often seem tenuous and ephemeral, and it can often be extremely unclear what the point of it all is. After all, advertising and other forms of traditional marketing are pretty straightforward. You spend some money, you get some customers. Easy peasy lemon…

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