Building Your Sales Funnel Starts With a Traffic Plan


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If you want your business to grow, you need a sales funnel.

A sales funnel is just a collection of methods (usually webpages, emails, and ads) you use to move potential customers from considering your products/services to actually making a purchase.

For most businesses, this means finding a way to get traffic to a landing page on your website, whether that be a contact form, a services page, or a product page.

What makes a good sales funnel successful is that it’s automated — it doesn’t require you to do much work to get those leads coming in and to make those sales.

From a digital marketing standpoint, that usually means you’re either investing in pay-per-click (PPC) ads, or you’re investing in search engine optimization (SEO).

They can be effective.

Are they being effective for you?

SEO and PPC Are Effective… and Your Competitors Are Already Investing in Them

Look, the reality is, most successful businesses these days are investing in SEO and PPC.

And even if you’re not, your competitors sure are.

They’ve got their digital sales funnels running.

Maybe they’re investing in PPC.

Maybe they’re working with an SEO firm.

In either case, they’re bringing in traffic that’s not going to you.

If you want to compete, you need a plan — and a good one.

And you know what?

Maybe you’ve already got one.

But is it working as well as it should?

Let’s Take a Look at Your Digital Marketing Sales Funnel

A PPC and/or SEO audit can help you find the gaps in your strategy that are keeping your sales funnel from being as effective as it could be.

Let’s talk about how it can work for you.

Heather Steele

After almost a decade of marketing in a corporate setting, she tired of being a corporate cog and decided to go it alone, bootstrapping a business based on one simple principle:   Partnership.   Follow her on Twitter @heathersteele03, LinkedIn, or our blog to learn how to turn your business into a beast.

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