Brand Persona Template
Boring brands fail.
But you're not boring — You rock, and so does your brand.
You struggle to communicate that to others — to customers, to coworkers, to employees.
The Brand Persona Template fixes that. When you complete this guide, you'll have a crystal clear description of what your business is, what it does, why it does it, and why that matters, a guide you can share with those critical members of your team, a guide that will make them better at what they do.
Feeling confused? Lacking confidence in your marketing?
Don't let confusion and fear rob you of your confidence and stop you from reaching your goals.
The Marketing Forge contains the exact strategies and methods we use in our own marketing agency to help our clients reach their goals.
We believe budget shouldn't stand between you and your potential for greatness.
You just need a plan and simple set of actionable steps to follow so you can go from frustrated and unsure to a confident and strategic marketing pro, right?
When you invest your time and money in marketing, you want to feel like you're making the best decisions possible to grow your business.
You want to feel confident that your money is well spent.
If confusion and fear are robbing you of your potential for greatness and success, leaving you feeling lost and a bit hopeless, then The Marketing Forge is your refuge.
We'll help you cut through the noise and distractions long enough to create an effective strategy that increases your leads, brings you more sales, and helps you feel confident that you're doing this whole marketing thing the right way.
We believe that everyone is filled with an untapped potential, that they simply need the right plan and a simple set of actionable steps to follow to share their greatness with the world.
We understand. We've been the struggling marketer and the ambitious business owner, trying to forge a path and create an effective strategy while unsure if we were really doing it right.
After 10 years of running an agency and helping our clients achieve the marketing results they crave, we've learned the right way of doing things.
We want to share that with you.
We've paved the path to greatness over and over, and now we're sharing those same roadmaps with you, our loyal followers and fans. Our clients have used the same strategies we'll teach you here to not only increase leads and sales, but to also reduce the cost of new customer acquisition and enhance their global reputations as industry experts.
More importantly, we've helped our clients gain the confidence they need to invest in marketing, knowing they can achieve their goals and see the results they dream about.
Choose the course or book that best matches the area you struggle in the most. Work through each topic, mastering both strategies and tactical implementation one piece at a time.
If you ever feel like you haven't learned from our resources or that the information here isn't accurate, just email us — we'll be happy to work out a refund.
When you work through these resources, you'll feel empowered with a clear understanding of the steps necessary to reach your business goals through the no-longer-mysterious methods of modern digital marketing.
You'll be confident in implementing these strategies yourself. You can avoid the feeling of confusion, frustration, and failure so many experience when they try to master marketing for their business.
Check out more of our awesome resources in The Marketing Forge. We'll see you there.
Resonate With Your Most Valuable Customers
The Ultimate Brand Development Template walks you through the entire process of creating a brand that makes your most valuable customers hungry for whatever you've got (and then some).
Learn how to
- Identify the beliefs and values that drive your business
- Build a brand persona that's unique (and uniquely you)
- Create a compelling brand voice that speaks to your customer's needs and resonates with their personalities
- Develop the colors, fonts, and iconography that make your brand shine
- Communicate that to your most valuable customers
Keep Partners, Coworkers, and Employees On-Brand
When you complete this template, you'll walk away with a clear sense of who your business is and why it does what it does.
That helps you to personally become more effective when targeting new clients and customers and when developing new products and services for existing customers...
But you aren't doing this alone.
You might have a coworker, an outside agency, or an employee who needs to better understand the brand so they can more effectively market to your customers.
This template, when complete, is the resource they need to better understand your business...
So that they can do their jobs more effectively.
Take A Look Inside
- Company Overview
- If Your Brand Was a Person
- Brand Personality & Beliefs
- Key Affilitions & Causes
- This, But Not That
- Your Brand Voice
- Your Brand Language
- Battle Cry
- Product/Service Benefits & Emotional Impact
- Color, Typography & Logo
- Font Usage for Print & Web
- Brand Color Palette
- Using Your Brand Persona
- All Items Included in the Brand Persona Template
- Understanding Audience Segments
- Creating Customer Personas
- Involving Your Team
- Examples of Successful Segments
- Painting A Picture of Success For Your Customer
- Defining Customer Demographics
- Communicating With Your Audience
- Visual Representation Of Your Audience