Kickass Customer Personas — Premium Template
There’s one huge difference between businesses and marketers who kick butt and take names...
And those who can’t figure out why they’re barely scraping by:
Market segmentation.
Want Marketing That Works? Ask the Right Questions
The right questions make all the difference.
The Customer Persona Template leads you, step by step, through the process of:
- Segmenting your audience into clear groups
- Defining the needs and desires of those groups
- Developing content that will appeal to those groups and drive them to click and buy
You'll walk away with real insights into how to move your potential customers to take the actions that directly benefit your business' bottom line.
Identify Your Most Valuable Customers
Once you've carved up your audience into clear segments, you can identify the most valuable members and start creating personalized, targeted marketing messages that are much more effective (and efficient) than the generalized messages most businesses create.
With the wrong questions, you can end up with poorly defined segments (or worse, with incorrectly defined segments), which means you end up with marketing messages that are ineffective (or that bring the wrong people to your door).
You waste time and money on useless marketing, you waste time and money on prospects who aren’t the right fit for you (and aren’t very valuable)…
But worse than that, you waste the money you could have made if your marketing was working as it should have been.
Take A Look Inside
Subscribe and get a free copy of our latest Content Marketing webinar plus we'll send you our 6-week email course Marketing with Clarity & Confidence.
You’ll start receiving emails every week with great lessons, business templates, workbooks, interviews with some of the smartest people we know and maybe a little fun stuff thrown in along the way.
Welcome to the club.
- Understanding Audience Segments
- Creating Customer Personas
- Involving Your Team
- Examples of Successful Segments
- Painting A Picture of Success For Your Customer
- Defining Customer Demographics
- Communicating With Your Audience
- Visual Representation Of Your Audience
- All Items Included in the Customer Persona Template
- Company Overview
- If Your Brand Was a Person
- Brand Personality & Beliefs
- Key Affilitions & Causes
- This, But Not That
- Your Brand Voice
- Your Brand Language
- Battle Cry
- Product/Service Benefits & Emotional Impact
- Color, Typography & Logo
- Font Usage for Print & Web
- Brand Color Palette
- Using Your Brand Persona