Kickass Customer Personas — Premium Template
There’s one huge difference between businesses and marketers who kick butt and take names...
And those who can’t figure out why they’re barely scraping by:
Feeling confused? Lacking confidence in your marketing?
Don't let confusion and fear rob you of your confidence and stop you from reaching your goals.
The Marketing Forge contains the exact strategies and methods we use in our own marketing agency to help our clients reach their goals.
We believe budget shouldn't stand between you and your potential for greatness.
You just need a plan and simple set of actionable steps to follow so you can go from frustrated and unsure to a confident and strategic marketing pro, right?
When you invest your time and money in marketing, you want to feel like you're making the best decisions possible to grow your business.
You want to feel confident that your money is well spent.
If confusion and fear are robbing you of your potential for greatness and success, leaving you feeling lost and a bit hopeless, then The Marketing Forge is your refuge.
We'll help you cut through the noise and distractions long enough to create an effective strategy that increases your leads, brings you more sales, and helps you feel confident that you're doing this whole marketing thing the right way.
We believe that everyone is filled with an untapped potential, that they simply need the right plan and a simple set of actionable steps to follow to share their greatness with the world.
We understand. We've been the struggling marketer and the ambitious business owner, trying to forge a path and create an effective strategy while unsure if we were really doing it right.
After 10 years of running an agency and helping our clients achieve the marketing results they crave, we've learned the right way of doing things.
We want to share that with you.
We've paved the path to greatness over and over, and now we're sharing those same roadmaps with you, our loyal followers and fans. Our clients have used the same strategies we'll teach you here to not only increase leads and sales, but to also reduce the cost of new customer acquisition and enhance their global reputations as industry experts.
More importantly, we've helped our clients gain the confidence they need to invest in marketing, knowing they can achieve their goals and see the results they dream about.
Choose the course or book that best matches the area you struggle in the most. Work through each topic, mastering both strategies and tactical implementation one piece at a time.
If you ever feel like you haven't learned from our resources or that the information here isn't accurate, just email us — we'll be happy to work out a refund.
When you work through these resources, you'll feel empowered with a clear understanding of the steps necessary to reach your business goals through the no-longer-mysterious methods of modern digital marketing.
You'll be confident in implementing these strategies yourself. You can avoid the feeling of confusion, frustration, and failure so many experience when they try to master marketing for their business.
Check out more of our awesome resources in The Marketing Forge. We'll see you there.
Want Marketing That Works? Ask the Right Questions
The right questions make all the difference.
The Customer Persona Template leads you, step by step, through the process of:
- Segmenting your audience into clear groups
- Defining the needs and desires of those groups
- Developing content that will appeal to those groups and drive them to click and buy
You'll walk away with real insights into how to move your potential customers to take the actions that directly benefit your business' bottom line.
Identify Your Most Valuable Customers
Once you've carved up your audience into clear segments, you can identify the most valuable members and start creating personalized, targeted marketing messages that are much more effective (and efficient) than the generalized messages most businesses create.
With the wrong questions, you can end up with poorly defined segments (or worse, with incorrectly defined segments), which means you end up with marketing messages that are ineffective (or that bring the wrong people to your door).
You waste time and money on useless marketing, you waste time and money on prospects who aren’t the right fit for you (and aren’t very valuable)…
But worse than that, you waste the money you could have made if your marketing was working as it should have been.
Take A Look Inside
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- Understanding Audience Segments
- Creating Customer Personas
- Involving Your Team
- Examples of Successful Segments
- Painting A Picture of Success For Your Customer
- Defining Customer Demographics
- Communicating With Your Audience
- Visual Representation Of Your Audience
- All Items Included in the Customer Persona Template
- Company Overview
- If Your Brand Was a Person
- Brand Personality & Beliefs
- Key Affilitions & Causes
- This, But Not That
- Your Brand Voice
- Your Brand Language
- Battle Cry
- Product/Service Benefits & Emotional Impact
- Color, Typography & Logo
- Font Usage for Print & Web
- Brand Color Palette
- Using Your Brand Persona