Brand Persona Template
Our free Brand Persona Template is designed to help YOU build your brand.
(By the way, there’s a paid version of this template that digs a heck of a lot deeper into the subject of branding and takes you a LOT farther down the road of building your brand — it’s called The Ultimate Brand Development Template, and you can click this button to learn more).
Whether you’re starting from scratch and creating a completely new brand, reimagining a brand that’s been around for a while, or finally getting around to mapping out your existing brand, the Brand Persona Template by Blue Steele Solutions will help you crystallize your thoughts, your ideas, and the direction you want to take.
The Free Brand Persona Template Helps You Clearly Define Your Brand
Nothing is more critical to the success of a brand than proper definition.
If you don’t know who you are or where you’re from, if you don’t know what drives you, what moves you, and what underlies this business that you’ve built, then you’re gonna have a bad time.
Getting customers and convincing them to spend their hard earned money on your products and services means convincing them, at some level, to buy into who you are and what you do.
Think of the great brands of today, the ones that inspire undying loyalty, brands like Apple, Microsoft, Adidas, Forbes, even Taco Bell — these brands make no apologies for who they are or what they do, and that’s precisely why their customers love them so much, even though other people despise them.
Just ask the average tech geek their opinions on Microsoft and Apple — you’ll get love, hate, some mixture of both, but very little indifference.
That’s because these brands are very clear about who and what they are, who their customers are, which customers they want to work with most, and what the brand stands for.
And that resonates strongly with people, either negatively or positively, both of which are preferable to indifference.
Our free Brand Persona Template helps you do the same. It pushes you to define who and what you are so that you can connect more fully with your target audience, those customers who would be a great fit for your brand.
And as a bonus, it can actually help to push away the customers you don’t want to work with, the markets that don’t align with your brand and what you sell.
Trust me — this is a good thing.
The Free Brand Persona Template Is Only the Beginning
Once you’ve downloaded the free Brand Persona Template and worked your way through, you’ve only really begun to scratch the surface.
The Ultimate Brand Development Template takes it a step further (more like twenty or thirty steps!). Clocking in at a whopping 68 pages of deep dive exercises and analysis, The Ultimate Brand Development Template helps you define, in as granular a way as possible, who your brand is and why that has so much meaning.
Check it out here.
About Blue Steele Solutions
We are a digital marketing agency focused on generating leads and increasing sales for our clients through stellar branding, impactful websites and content marketing.
If you're looking for a partner to help you meet your marketing goals or you have a project that needs an expert touch, let's talk.
Your brand isn't just a pretty color palette or great typography.
Your brand is the story you want the world to know, the story about who you are, what you stand for, and who you serve.
First, we start with your business marketing analysis, breaking down your brand and your marketing to discover where the best opportunities to tell your story lie.
Then, we'll help you develop that story and present it to the world in the an impactful way.
Website Design & Development
Everyone knows they need a website, but you want a site that's more than flashy features and pretty graphics.
Our unique approach to website creation focuses on taking a step back, analyzing your marketing, and delivering a website that speaks to your ideal audience, all while helping you achieve your business goals.
We then build a website geared to support your goals and grow your business (while still looking really great, if we do say so ourselves).
Email Marketing, Blog Writing, & Content Creation
You've probably heard the phrase "Content is King." What you have on your website, in your brochure, on your social media accounts — that’s what people are interested in.
They don’t care (as much) about a beautiful design — they care about what you have to say.
So many of us spend hours and hours every day consuming content online. Reading articles, watching videos, checking emails — content dominates our daily life.
The downside? Writing isn't the easiest task for most people, and it's downright time consuming.
We take that burden off your shoulders.