(Just FYI — as you might have guessed, there is a much more advanced version of the Buyer Persona Template. It’s called the Ultimate Customer Persona Template. Click the button to check it out.)
The goal of the Starter Buyer Persona Template is to help you get into the mind of your customers, the folks who are the soul of your business. You need to think the way they think, to get into their heads and consider their goals, their needs, and their desires.
What’s the point of a buyer persona? Why bother to make one of these things?
I would counter your question with another — do you want your marketing to work sort-of-kind-of-not-too-bad-ok-I-guess…
Or do you want your marketing to blow your target market out of the water, to make their minds explode with the awesomeness that is your product or service?
The Starter Buyer Persona Template — Your Ticket to Awesome Marketing
Buyer personas are what separate the real marketers from the people who are just dabbling.
They’re one of the best ways for you to ensure that you’re creating marketing for a specific segment of your market (and not just, “for all those people with money.”)
Once you’ve filled out your template, spent some time trying to empathize with your audience, and considered how your brand can meet their needs, you’ll be more prepared to create content for them, to consider the best marketing tactics to reach them, and maybe, just maybe, you’ll be able to improve YOUR sales.
Whether you are just starting out with your business or you’ve been plugging along for years now, taking the time to develop (and continually refresh) customer personas is a practice that will pay off in more focused marketing, stronger connections with your client base, and, ultimately, increased sales.
Remember, this is just the free starter version — to really dig in deep, you’re going to want to download the Ultimate Customer Persona Template. It uses a completely different method to segment your audience than this template, a method that’s been so successful for us in the past that we just couldn’t give it away free any more.
Complete the form below to download your free template. You should also add yourself to our mailing list to get more awesome, free content like this in the future.
Grab the Starter Buyer Persona Template
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