Digital Marketing Budget Template (Excel Spreadsheet)
If you’re struggling to determine your digital marketing budget, never fear! We’ve got you covered.
We made a template specifically for marketers and business owners, something they can use to determine their digital marketing budget for the year (or the month), to figure out, generally, how much they need to be spending, how much they are spending, and how much it’s going to cost them, both in hard cash and in man hours.
Now, if you’re going so far as to create a digital marketing budget, I have to assume you’ve got a marketing strategy in place… right?
I sure hope so…
But if you don’t, you may want to buy our comprehensive marketing strategy ebook, Analyze Your Marketing — 13 Steps to a Clear Marketing Strategy. Click the button to get it now.
Good on Strategy? Alright Then — Let’s Talk About That Digital Marketing Budget
Now I’m not going to lecture you about the importance of a budget — I’m sure you’re quite well aware that your business needs a budget.
More likely, you’re either
- Trying to formulate your own digital marketing budget for your business, or
- You’re trying to come up with a budget to handoff to the ole’ boss-type-person
Either way, you need your numbers to be accurate — that’s a given. However…
You also need to take into account the actual number of hours each task is going to take to perform.
Unfortunately, in the world of digital marketing, DIY means you’re putting in some time to do your marketing right — in some cases, a great deal of time.
Your marketing strategy guides you through that process and tells you what you should be doing when and where and why and to reach what goal, but even when you know precisely what you’re doing, you’re still going to have to put in the hours.
Or pay an employee to do so.
In either case, you need to factor those hours into the budget.
Our little template here will help you do just that.
If you haven’t already, buy the marketing strategy ebook so you can make sure all the money spend on marketing isn’t wasted.
That you don’t end up spinning your wheels and tossing money in the toilet.
Then, fill out the form below to download the Digital Marketing Budget Template and get to planning!
Good luck out there, marketer.
About Blue Steele Solutions
We are a digital marketing agency focused on generating leads and increasing sales for our clients through stellar branding, impactful websites and content marketing.
If you're looking for a partner to help you meet your marketing goals or you have a project that needs an expert touch, let's talk.
Your brand isn't just a pretty color palette or great typography.
Your brand is the story you want the world to know, the story about who you are, what you stand for, and who you serve.
First, we start with your business marketing analysis, breaking down your brand and your marketing to discover where the best opportunities to tell your story lie.
Then, we'll help you develop that story and present it to the world in the an impactful way.
Website Design & Development
Everyone knows they need a website, but you want a site that's more than flashy features and pretty graphics.
Our unique approach to website creation focuses on taking a step back, analyzing your marketing, and delivering a website that speaks to your ideal audience, all while helping you achieve your business goals.
We then build a website geared to support your goals and grow your business (while still looking really great, if we do say so ourselves).
Email Marketing, Blog Writing, & Content Creation
You've probably heard the phrase "Content is King." What you have on your website, in your brochure, on your social media accounts — that’s what people are interested in.
They don’t care (as much) about a beautiful design — they care about what you have to say.
So many of us spend hours and hours every day consuming content online. Reading articles, watching videos, checking emails — content dominates our daily life.
The downside? Writing isn't the easiest task for most people, and it's downright time consuming.
We take that burden off your shoulders.