Get Your Marketing Ready to Meet 2017

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This article originally appeared in the Denton Record Chronicle on January 18, 2017.
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Now that the new year is in full swing, you’ve probably pulled yourself out of holiday mode and back into grind mode.

Maybe you went kicking and screaming, maybe you went with a sense of relief, but you’re here.

And something tells me — call it a sixth sense — that you might not have put together the 2017 business and marketing plan you intended to put together.

It’s OK, I forgive you — we all let things like this slide, despite the best of intentions.

But with a new year come new challenges for your business. Every year is a chance to improve on what you did before; to implement new ideas and discard old marketing tactics or business processes that didn’t work; to finally put together that marketing plan you always say you will; to finally shoot for some serious growth.

But now your holiday free time has come and gone, and the hope of creating a plan and putting it into motion is rapidly slipping away, especially as day-to-day operations get back into full swing.

It seems as if you’ve just missed your chance again, like the window of opportunity has closed — that you’ll just have to wait until next year.

I urge you to think otherwise. You didn’t get where you are now by letting negative attitudes get the best of you, or by letting procrastination win.

Intrigued? Ready to learn more? 

Read the full article here

How are you planning for 2017? What new strategies and tactics are you employing and what are your goals for business development this year? Comment below, we’d love to know what you have planned!

Heather Steele

After almost a decade of marketing in a corporate setting, she tired of being a corporate cog and decided to go it alone, bootstrapping a business based on one simple principle:   Partnership.   Follow her on Twitter @heathersteele03, LinkedIn, or our blog to learn how to turn your business into a beast.

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