In the world of fine art and graphic design, rules are often bent, or even broken. It’s encouraged. Breaking the rules is considered to be edgy, unique, and forward-thinking. With the career field of graphic design becoming more accessible in recent years, everyone wants a piece of the pie. Unfortunately, most newcomers to the design […]
10 Graphic Design Rules You Should Never Break Read More »
Vector vs Raster — it’s a battle for the ages and one of the greatest struggles that many graphic designers (and many ordinary people) face when it comes time to create some graphics for their marketing. (If you’re working on your logo and struggling to build your brand, the Brand Persona Template is exactly what you need
Vector vs Raster: What File Type is Right for Your Project? Read More »
Your logo is, in many ways, the cornerstone of your brand — and, if your cornerstone is crumbling, it may be time to consider a logo redesign. Of course, your brand is much more than your logo, and we’ve written about this before. However, when you ask someone about a brand, the logo is generally the
Logo Redesign — 3 Scenarios Where You’re Probably Going to Have to Update Your Logo Read More »
Nothing helps ensure the integrity of your brand quite like a brand style guide. I mean, let’s face it — your business is your brand, right? You’ve spent a great deal of time building up your business, and your brand along with it. That brand is valuable — even more valuable than the business itself, in
A Simple Brand Style Guide — 3 Examples of Easy-To-Use Brand Style Guides Read More »
Staying organized while designing can be a daunting task, but it doesn’t have to be. While working at Blue Steele Solutions, I’ve learned the value of staying organized. It boils down to this — it keeps me on track while working on design projects. One of my favorite parts of working here is that we use
Ready to get your font pairing on? Let’s talk typography. Choosing appropriate the fonts you want to use for your website is known in the design universe as “font pairing.” By font pairing, I’m referring to how to choose a “set” of fonts (two or more) that will be used for specific types of written content
Font Pairing in Web Design—How to Choose the Exact Fonts You Need for Your New Website Read More »
As a designer, I never know what I might be working on from day to day. I might find myself working on logos, flyers, brochures, website mockups, social media banners, or anything in between. However, my process is basically the same across the board, no matter what I’m working on. I perfected my process for
The Graphic Design Process Read More »