The Brand Persona Template Helps You Clearly Define Your Brand
Nothing is more critical to the success of a brand than proper definition.
If you don’t know who you are or where you’re from, if you don’t know what drives you, what moves you, and what underlies this business that you’ve built, then you’re gonna have a bad time.
Getting customers and convincing them to spend their hard earned money on your products and services means convincing them, at some level, to buy into who you are and what you do.
Think of the great brands of today, the ones that inspire undying loyalty, brands like Apple, Microsoft, Adidas, Forbes, even Taco Bell — these brands make no apologies for who they are or what they do, and that’s precisely why their customers love them so much, even though other people despise them.
Just ask the average tech geek their opinions on Microsoft and Apple — you’ll get love, hate, some mixture of both, but very little indifference.
That’s because these brands are very clear about who and what they are, who their customers are, which customers they want to work with most, and what the brand stands for.
And that resonates strongly with people, either negatively or positively, both of which are preferable to indifference.
Our Brand Persona Template helps you do the same. It pushes you to define who and what you are so that you can connect more fully with your target audience, those customers who would be a great fit for your brand.
And as a bonus, it can actually help to push away the customers you don’t want to work with, the markets that don’t align with your brand and what you sell.
Trust me — this is a good thing.
The Brand Persona Template Is Only the Beginning
Once you’ve downloaded the Brand Persona Template and worked your way through, you’ve only really begun to scratch the surface.
The Ultimate Brand Development Template takes it a step further (more like twenty or thirty steps!). Clocking in at a whopping 68 pages of deep dive exercises and analysis, The Ultimate Brand Development Template helps you define, in as granular a way as possible, who your brand is and why that has so much meaning.
Check it out here.