Style Guide Template
*Uses The Force* This is the Style Guide Template you’ve been looking for…
Didn’t work? Oh well, it’s a great template, so I’m guessing you’ll download it whether I use The Force or not.
The Style Guide Template is an ideal resource for two specific use cases:
- Marketers, business owners, or entrepreneurs who are still trying to define their branding (including colors and logo) and need a template to do so (a template that can then serve as a style guide for the brand)
- Marketers, business owners, or entrepreneurs who have a clearly defined brand and need to create a style guide for their coworkers, employees, and partners
If you fall into either of these categories, this is the guide for you.
This template is only going to walk you through the process of defining your branding — It’s not a cure-all.
If you’re not sure what to do with that branding, how to apply it to your marketing, or how that marketing should fit into an overarching strategy designed to grow your business, you’re probably going to want to get our ebook, Analyze Your Marketing — 13 Steps to a Clear Marketing Strategy.
Click the button to learn more about the ebook.
The Style Guide Template Helps You Define or Refine Your Brand for Employees, Partners, and Coworkers
Whether your business has yet to be formed or has been truckin’ along for awhile, the time will come when you’re going to need to define your brand beyond a simple logo and set of colors.
It’s often the case that existing brands develop their branding over time, that only a small amount of thought was ever put into the original branding, and that this worked for a while…
But the truth is, developing a style guide can save you a great deal of time (and money) when you really start marketing your business in earnest.
A style guide makes the process of creating marketing materials simple and streamlined, prevents coworkers, employees, and partners from misbranding any internal or external documents, and ensures that the brand you’ve worked so hard to build is always consistently applied and properly represented.
How the Style Guide Template Helps You
The template will help you do the following:
- Choose or clearly define the colors and fonts that properly represent your brand
- Define where and how your logo and its variants should be used
- Explain how photography should be used in all branding
- Provide examples of proper branding in action through an identity suite
- Clarify proper written communication for your brand
If you’re not quite up to snuff on style guides or their proper uses, this guide will walk you through that as well, but it’s not a complete solution — you’ll want to read our blog post on brand style guides too.
If you’re good and ready to rock, get the template and get to work!
About Blue Steele Solutions
We are a digital marketing agency focused on generating leads and increasing sales for our clients through stellar branding, impactful websites and content marketing.
If you're looking for a partner to help you meet your marketing goals or you have a project that needs an expert touch, let's talk.
Your brand isn't just a pretty color palette or great typography.
Your brand is the story you want the world to know, the story about who you are, what you stand for, and who you serve.
First, we start with your business marketing analysis, breaking down your brand and your marketing to discover where the best opportunities to tell your story lie.
Then, we'll help you develop that story and present it to the world in the an impactful way.
Website Design & Development
Everyone knows they need a website, but you want a site that's more than flashy features and pretty graphics.
Our unique approach to website creation focuses on taking a step back, analyzing your marketing, and delivering a website that speaks to your ideal audience, all while helping you achieve your business goals.
We then build a website geared to support your goals and grow your business (while still looking really great, if we do say so ourselves).
Email Marketing, Blog Writing, & Content Creation
You've probably heard the phrase "Content is King." What you have on your website, in your brochure, on your social media accounts — that’s what people are interested in.
They don’t care (as much) about a beautiful design — they care about what you have to say.
So many of us spend hours and hours every day consuming content online. Reading articles, watching videos, checking emails — content dominates our daily life.
The downside? Writing isn't the easiest task for most people, and it's downright time consuming.
We take that burden off your shoulders.