Web Stalking? Or Just Good Lead Gen?

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I’ve been working with Visitor Track lately to see what companies are coming to a Website I manage. Its an incredibly handy little tool that shows me entire visits, what company the visit came from, and even what location. I can quickly look up the visiting company in Jigsaw or the Yellow Pages if I want to do some lead gen for the sales team. So far its been handy, but nothing earth shattering.

Every time I dig through the visit reports though, I have to wonder, is this really playing fair? I feel like I’m virtually stalking the site visitors. But then again, I can educate the sales team on who is interested in what products and services so that they are educated when they reach out to the leads. Ideally it should be a better experience for the folks we try to sell and market to.

So I’m really just looking for some input from other marketers and web admins out there. Do you think its fair to monitor this closely and generate leads this way? Or is it going a step too far in violating our visitors’ privacy?

Heather Steele

After almost a decade of marketing in a corporate setting, she tired of being a corporate cog and decided to go it alone, bootstrapping a business based on one simple principle:   Partnership.   Follow her on Twitter @heathersteele03, LinkedIn, or our blog to learn how to turn your business into a beast.

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