If you’re not measuring your marketing efficiency, your marketing is going to suffer, but marketing efficiency is only the beginning — what matters most is identifying the pieces of data that can make a difference in driving your marketing strategy. It’s not exactly a secret that marketing is expensive — especially digital marketing. It’s important […]
Measuring Marketing Efficiency Is Only the Beginning Read More »
The meaning or definition of content is something that confuses a lot of people, especially new business owners and marketers. Though the word “content” has come into common usage in the business and marketing world, it’s not exactly a clear or common term that the average person is intimately familiar with. So, what is the
Content — The Meaning and Definition of Website Content Read More »
Content marketing is the creation of useful, valuable content designed to draw in website traffic and generate leads naturally — it’s generally not associated with many customer retention strategies… But it should be. Content marketing, of course, is opposed to your average piece of advertising, which is designed to interrupt the content that a consumer
7 Clever Customer Retention Strategies That Utilize Content Marketing Read More »
There’s a basic principle of marketing that’s so foundational, that’s taught so early in the the journey to becoming a marketer, that’s something you just have to know if you want to be an awesome marketer, that most marketing blogs skip right over it. That principle? Audience segmentation. Honestly, this is the stuff that separates the professionals
A Basic Principle of Marketing so Foundational Most Advanced Marketers Rarely Discuss It Read More »
When people ask me how to write content for a website, there’s one go-to tip I always begin with, something that is unnervingly uncommon in the world of the web — it’s a huge mistake not to do this, and it absolutely will affect your website traffic, your sales, your revenue, and, ultimately, the success
How to Write Content for a Website — The Huge Mistake You’re Probably Making Read More »
Let’s talk about how to write SMART goals — you know, SMART goals that actually work. ‘Cause I gotta tell ya — a lot of folks write these things, and they have no frickin’ clue what they’re doing. Setting the right goals for business growth is the only way to ensure your marketing is working toward
How to Write SMART Goals That Actually Work by Following One Simple Principle Read More »
Nothing breaks my heart quite like hearing the following sentence: “Oh, don’t worry — we’re just going to build our own website.” Oh the heartache this poor soul is going to endure… When it comes time to build your website, the best website builder is NO website builder… Instead, you should be using WordPress. Learn
The Best DIY Website Builder Is No Website Builder Read More »
Content marketing, the creation of useful, valuable content to attract viewers to your website (naturally) with little-to-no promotion, is different in every industry — however, speaking broadly, we can define clear differences between B2B content marketing and B2C content marketing. Now while you may be tempted to believe that B2C content marketing is where the
B2B Content Marketing vs. B2C Content Marketing — Content for Human Beings Read More »
Business-to-business advertising can seem like a train-wreck just waiting to happen. Have you ever seen a train-wreck? This mountain of a vehicle comes barreling along the tracks. Everyone is cool in the minutes leading up to the wreck because Trains drive all the time, and Those people don’t know it’s all about to go off
For the modern business owner, nothing can be as powerful as a CRM (and marketing departments love them, too — even sales will get on board, eventually). You know that movie Multiplicity? (If ever we could encapsulate the early 90s in a movie, Multiplicity would be it.) The lead character, played by Michael Keaton in
A CRM, Marketing, and You — How Business Owners Multiply Themselves Read More »