Adam Fout

Adam might be a little crazy, but we love him anyway.   Weaving beautiful paragraph-baskets into blog posts ain’t easy, but we couldn’t think of a better job for a recovering tech writer.   Follow him on Twitter @adamfout2, LinkedIn, Facebook, or our blog if you like valuable information accompanied by snarky simplifications of complex subjects. If you're feeling adventurous, check out Adam's fiction and poetry on his author website at adamfout.com

A person works diligently studying graphs and taking notes. Learn how to measure the efficiency of your marketing efforts by focusing on the data that means the most.

Measuring Marketing Efficiency Is Only the Beginning

If you’re not measuring your marketing efficiency, your marketing is going to suffer, but marketing efficiency is only the beginning — what matters most is identifying the pieces of data that can make a difference in driving your marketing strategy. It’s not exactly a secret that marketing is expensive — especially digital marketing. It’s important …

Measuring Marketing Efficiency Is Only the Beginning Read More »

A woman's hands type on a macbook. With our help, learn how to retain and engage your customers with these proven strategies.

7 Clever Customer Retention Strategies That Utilize Content Marketing

Content marketing is the creation of useful, valuable content designed to draw in website traffic and generate leads naturally — it’s generally not associated with many customer retention strategies… But it should be. Content marketing, of course, is opposed to your average piece of advertising, which is designed to interrupt the content that a consumer …

7 Clever Customer Retention Strategies That Utilize Content Marketing Read More »

Pie chart cut into sections (also, maybe Pac Man eating a few wedges of cheese) — One basic principle of marketing is to know your audience inside and out and then to segment that audience, much as this pie chart has been segmented.

A Basic Principle of Marketing so Foundational Most Advanced Marketers Rarely Discuss It

There’s a basic principle of marketing that’s so foundational, that’s taught so early in the the journey to becoming a marketer, that’s something you just have to know if you want to be an awesome marketer, that most marketing blogs skip right over it. That principle? Audience segmentation. Honestly, this is the stuff that separates the professionals …

A Basic Principle of Marketing so Foundational Most Advanced Marketers Rarely Discuss It Read More »

A graphic of a person sits next to one of a sheet of paper with a pen on a green gradient background. The key to writing content for your website is to focus on your customers, which most marketers don't do. Don't make the same mistake, and learn how to write customer-centric content.

How to Write Content for a Website — The Huge Mistake You’re Probably Making

When people ask me how to write content for a website, there’s one go-to tip I always begin with, something that is unnervingly uncommon in the world of the web — it’s a huge mistake not to do this, and it absolutely will affect your website traffic, your sales, your revenue, and, ultimately, the success …

How to Write Content for a Website — The Huge Mistake You’re Probably Making Read More »

Two gears — when we talk about how to write SMART goals, it's often like talking about these two gears: If even one part is off, the whole system breaks.

How to Write SMART Goals That Actually Work by Following One Simple Principle

Let’s talk about how to write SMART goals — you know, SMART goals that actually work. ‘Cause I gotta tell ya — a lot of folks write these things, and they have no frickin’ clue what they’re doing. Setting the right goals for business growth is the only way to ensure your marketing is working toward …

How to Write SMART Goals That Actually Work by Following One Simple Principle Read More »

B2B Content Marketing vs. B2C Content Marketing — Content for Human Beings

Content marketing, the creation of useful, valuable content to attract viewers to your website (naturally) with little-to-no promotion, is different in every industry — however, speaking broadly, we can define clear differences between B2B content marketing and B2C content marketing. Now while you may be tempted to believe that B2C content marketing is where the …

B2B Content Marketing vs. B2C Content Marketing — Content for Human Beings Read More »

A checklist and pen within a circle are pictured on an orange gradient background. A list of content marketing objectives, when done right, can be more effective than traditional advertising.

12 Content Marketing Objectives That Lead to Digital Marketing Wins

There’s no form of marketing quite as odd as content marketing — objectives can often seem tenuous and ephemeral, and it can often be extremely unclear what the point of it all is. After all, advertising and other forms of traditional marketing are pretty straightforward. You spend some money, you get some customers. Easy peasy lemon …

12 Content Marketing Objectives That Lead to Digital Marketing Wins Read More »

business-to-business advertising — man and woman split down the middle

Success in Business-to-Business Advertising Depends Heavily on Choosing the Right Audience

Business-to-business advertising can seem like a train-wreck just waiting to happen. Have you ever seen a train-wreck? This mountain of a vehicle comes barreling along the tracks. Everyone is cool in the minutes leading up to the wreck because Trains drive all the time, and Those people don’t know it’s all about to go off …

Success in Business-to-Business Advertising Depends Heavily on Choosing the Right Audience Read More »