Whoever would have thought coke cans would be the big thing on social? Why the heck would all my friends start snapping photos of their non-alcoholic, unexciting beverage? Because Coca Cola made its packaging special. They took something mundane and made it a custom product for millions of their consumers. My friend Maggie loves her […]
Everyone Just Wants to Feel Special Read More »
What if your tiny, one person, work from home in your jammies business had an eager, super connected sales staff? What if you had the resources to grow that staff every week? Heck, every single day? Sounds expensive, right? And scary – I mean, how many of us entrepreneurs can afford that kind of payroll?
What If Your Business Had a Sales Force? Read More »
The scenario is nearly always the same. We’re moving along, having a great conversation about your marketing project, hitting it off and it feels like we’re a good fit to work together. Then I ask the inevitable question, “So, what’s your budget?” *silence* I’ve actually only had one client ever come back and give me
What it Means When I Ask About Your Budget Read More »
When you’re creating a marketing budget, you need to share that information, as honestly as you can, with the marketing agency you plan to hire. Here’s why. The scenario is nearly always the same. We’re moving along, having a great conversation about your marketing project, hitting it off and it feels like we’re a good
Creating a Marketing Budget — What it Means When I Ask About Your Budget Read More »
Let me ask you one quick question, and if your answer is “yes”, I want you to agree to just stop reading right now. If your bank only provided you account data, transactions, balances, and other data through email, would that be ok with you? You said no, right? Please tell me you said no,
You Keep Your Client Information Where?! Read More »
As a business owner, keeping up with the latest marketing tools is not only important but essential to developing your business, customer base and brand. You’ve (hopefully) had a presence on Facebook for some time and maybe you’ve recently joined Twitter or Pinterest (if you have yet to create a Facebook page for your business,
Not Just Another Social Media Network… Read More »
Local businesses have nothing to lose, but a lot to gain from setting up and maintaining a Facebook business page. Doing so can help promote your business and connect with loyal and potential local customers. It can also be a great way to support other local businesses. It’s important to know why having a Facebook
How To Create a Facebook Page For Your Small Business Read More »
For just about every industry there are a slew of companies offering customized website solutions, tailored specifically to the needs of that particular industry. These website solutions exist for financial advisors, attorneys, doctors, churches, rep companies and the list goes on. In some cases they are a great fit, but before you jump on-board with
Before You Buy That Industry-Tailored Website… Read More »
Having a specific URL for your Facebook page makes it easy for visitors to go directly to your page. Instead of having a long URL, you can shorten it to something like “facebook.com/BlueSteeleSolutions”. It’s also a lot easier to remember a custom Facebook URL instead of the long and complicated one that Facebook initially gives
Changing Your Facebook Page URL Read More »
Whether you are just starting out with your business or you’ve been plugging along for years now – taking the time to develop (and continually refresh) customer (or client or buyer) personas is a practice that will pay off in more focused marketing, stronger connections with your client base, and ultimately increased sales. What Is
Who Are You Selling To, Really? Read More »