I never thought my most important lessons for success in business would come from my children, but the truth is, they have a lot to teach, hard lessons that the modern marketer and business owner would do well to learn from. Start With Bacon Every morning I wake up, turn on the oven, and cook […]
Lessons for Success From My 7-Year-Old Son — Don’t Steal the Bacon Read More »
You’re probably ready to dive into sweet features and sexy design, but here’s the thing about a great industrial marketing strategy: It revolves around a content-rich website. I know, I know, you’re thinking, “Wait, what? More content? But… we covered content last time, right?” We sure did, but we can’t walk away from content just
Industrial Marketing Strategy — Make Your Content Work Harder Read More »
Let’s face it, businesses in the commercial and industrial markets don’t exactly have a reputation for amazing websites — industrial website design almost seems to be The Digital Business That Never Was. (This post originally appeared on LinkedIn.com — you can read it here.) It’s not at all uncommon to see these businesses sporting an outdated,
Industrial Website Design — This Ain’t Your Daddy’s Website Read More »
Most businesses have marketing problems, but these 7 marketing problems can tank your marketing efforts if you’re not careful. (By the way, this article was originally posted on LinkedIn — You can read the original article about the problem with “meh marketing” here.) We’ve all been there. You throw dollars and time at marketing your business, reading
7 Marketing Problems Every Business Runs Into (and 3 Solutions to Avoid Them) Read More »
(UPDATE #2 (July 2017): This article, and our B2B Marketing Plan Template, have been significantly expanded to include a wider selection of marketing tactics and ideas. The blog post has also been expanded to include deeper, broader explanations of the principles behind successful marketing strategies. To get the expanded list and the complete, augmented B2B
A Powerful B2B Marketing Plan Template for Your Business Read More »
All good things must come to an end, even if it’s something we love 🙁 It is with a heavy heart that I announce the end of our monthly marketing column in the Denton Record Chronicle. Though our time writing for DRC was short, I loved every minute of it. Unfortunately, it seems we are
We’re Not Writing for the Denton Record Chronicle Anymore, and We’re Sad Read More »
The difference between marketing strategy and marketing tactics can probably be best summed up by Sun Tzu’s Art of War. The Art of War is a classic book for a reason: It explains, simply and beautifully, principles that can often be confusing. The difference between tactics and strategy often confuses new marketers, but, even though he’s discussing
Marketing Tactics and Marketing Strategy — Your Tactics Will Fail if Your Strategy Sucks Read More »
On February 27th, 2017, local Denton, Texas marketing firm Blue Steele Solutions will open registration for their latest marketing presentation series—an online marketing strategy course for business owners and entrepreneurs called Level Up to Awesome. This course contains over 32 hours of training, $5,000 of value, and is released over an 8-week period, and covers
Denton Marketing Firm to Open Registration for Online Marketing Strategy Course Read More »
This article originally appeared in the Denton Record Chronicle on January 18, 2017. Read the full article Now that the new year is in full swing, you’ve probably pulled yourself out of holiday mode and back into grind mode. Maybe you went kicking and screaming, maybe you went with a sense of relief, but you’re
Get Your Marketing Ready to Meet 2017 Read More »
The Position: Part-Time Project Manager/Executive Assistant/Generally Awesome Person You’re awesome. You kick butt, you take names, and you don’t need someone peering over your shoulder every five minutes to make sure you’re doing your job. You’re good at what you do, and you need an environment that lets you loose within a framework. You organize,
Now Hiring — A Part-Time Gig for Awesome Folk Read More »